Mobile Shopping Habits of Men and Women

BY THE NUMBERS: Mobile Shopping Habits of Men and Women Mobile Shoppers' 171.1M 150.4M Projected in 2015 2014 Holiday Shopping? USE MOBILE DEVICE TO: 52.3% Men 44% Men 39.7% Мen 24.3% Men 63.3% Women 49.3% Women 28.1% Women 26.8% Women Purchase gifts directly Research before Research before Locate the purchasing online purchasing in-store nearest store Shopping Habits3. USE MOBILE DEVICE TO PURCHASE: ADM ADMIT ONE ADMIT ONE 27% 8% 23% 11% 20% 30% Men Women Men Women Men Women Consumer electronics Movie and event tickets Digital content 8% 4% 2% 8% Men Women Men Women Office supplies Health and beauty items ·Monthly Spending. AVERAGE MOBILE DEVICE PURCHASES: $101-200 $51-100 $11-50 $1-10 9% Men 20% Men 13% Men 8% Men 5% Women 13% Women 16% Women 9% Women Favorite Apps5. USE MOBILE DEVICE TO SHOP AT: Amazon Groupon 63% Men 8% Men 44% Women 14% Women a lG еBay Walmart 31% Men ebay 11% Men 15% Women 10% Women O E Target Etsy 9% Men 1% Men 21% Women 8% Women TIME SPENT ON SHOPPING APPS 5% Share of smartphone minutes used daily ·Looking Ahead7. Projected worldwide smartphone production: Global market share forecast 2019: Global market share forecast 2015: 81.1% 81.1% 15.6% 14.2% 2.6% 3.6% 1.44B: 1.9B: Windows phone Android ios Windows Android ios 2015 2019 phone CleverTap making apps smarter clevertap.com facebook.com/clevertapcom @CleverTap SOURCES 1. "Number of US mobile shoppers grew by 25 million in 2014," 2015 eMarketer Inc. 2. "Online Insights" Burst Media and Rhythm NewMedia November 2014 3. "Gender Differences in Mobile Shopping Activities," uSamp Mobile, September 2012 4. "Holiday Shopping in a Cross-Screen World," IAB.net/holidayshopping Nov. 19-21, 2014 5. "2015 Consumer Study: Evolving Attitudes On When, Where, and How We Shop." King Retail Solutions 6. "US Consumer Technographics Behavior Study." Forrester Research, October 2014-December 2014 7. "Worldwide Smartphone Growth Expected to Slow to 10.4% in 2015, Down From 27.5% Growth in 2014," International Data Corporation, Aug. 25, 2015