The Mobile Revolution – Detailed Mobility Stats from Ten Major Countries

Facts and Figures Every Business Leader Ought to Know About the Smart Mobile Revolution Mobile Penetration in Different Markets 01. Australia 86 0 2. Brazil 84 O 3. China 89 O4. India 81 05. Italy 97 O 6. Russia 98 O7. South Korea 99 08. UK 97 O9. US 94 Use of Phone |9 2 8- 7- -4 61 5 Mobile Stats Breakdown - The Types of Mobiles 90- Type of Device 85- 80- 75- 65 70- 65- 60- 55- 50- 45- 40- 35- 30- 25- 20- 15- 10- 5- 0- Australia Brazil China India Italy Pussia South Korea O Multimediaphone O Feature Phone O Smaitphone Focusing on Smartphone Users: Breakdown According to Gender and Age Male Female US 52 US Australia Australia 67 When it comes to 55 64 smartphone, number of male users is higher. Brazil 43 UK UK 67 Brazil But women users 54 27 outnumber men in use of China 57 India South Korea China feature phones. South Korea 38 74 Russia Italy 66 India 13 Russia 31 Italy 57 44 Age 16-24 Age 25-34 US Australia 76 US Australia 66 77 73 Brazil Younger users, aged 16-34, are much more likely to UK Brazil UK 78 40 72 41 buy smartphones. China China 82 75 India 12 South Korea South Korea 86 86 Russia 49 India Italy 14 59 Russia 43 Italy 72 Age 35-44 Age 45-64 US 64 US 45 Australia Australia 69 51 Older users have been Brazil 37 using featured phones since a long time, but in Brazil 22 UK UK 65 44 developed countries, they China China South Korea 66 63 India too are turning towards South Korea 51 India smart mobiles. 49 Russia 38 Italy 70 Russia 27 Italy 54 Multiple Devices - One Mouth, Two Ears, One Person, Two Mobiles 100T 95 90 85 80 75 70 65 60- 55 50 40 35- 30- 25 20- 15 10 Australia Brazil China India Italy Pussia South Korea U'K US Own Multiple Only One What Users want: Style, OS, Bang for Buck, UI, Wide Range of Apps? 33 32- 31- 30- 28- 27- 26- 25- 24- 23- 22- 21- 20- 19- 18- 17- 1616 16- 15- 13- Australia Brazil China India Italy Pussia South Korea US - Stylish Design Good Operating System - Good Value of Money Easy to Use -wide choice of app What Users from Diverse Countries do with their smartphones Text SMS US 86 Australia 94 Smartphones are constantly connected to the Internet. Analyzing how Texting is the most UK 92 popular activity on Brazil 85 smartphones. This is what makes SMS marketing so people use mobiles to accomplish different tasks is the key to unlocking success in the China 84 successful. South Korea 93 India mobile-dominated future. 45 Russia 95 Italy 89 Instant Messaging US 28 Email Australia Emailing through mobiles is most popular in the US. US 33 Australia 55 UK 37 75 Brazil 57 China and South Korea Brazil UK 66 are most voracious users 68 of instant messaging. South Korea 70 China 67 China South Korea 58 52 India Russia Pussia 55 Italy 17 51 Italy 35 India 15 34 Social Network US 63 Stream Online Music Australia 21 US Australia 58 38 US mobile users love in Brazil UK 20 social networking, just 39 UK Brazil 75 like the Chinese. 63 Chinese stream a lot of online music, followed by South Korea 40 South Korea 55 China 62 China 59 Russian mobile users. Russia 41 India Ital 11 Russia India Italy 26 47 59 Video/Mobile TV Australia 19 Applications Australia 59 US US 28 62 But when it comes to UK Brazil 19 watching videos or TV on UK Brazil 43 56 74 mobiles, South Koreans rule. And they also spend a lot of time with their Suth Korea China South Korea 81 44 China 39 apps. 71 India Italy 17 India Italy 13 49 Russia Pussia 36 64 Web Browsing US Mobile shopping US Australia 82 Australia 30 25 60 US and Korean Brazil smartphone owners are enjoy browsing through Brazil UK 17 UK 69 26 66 their mobiles. China Chinese and South China 43 South Korea 75 Koreans are happy with South Korea 80 shopping online 43 Pussia 68 India Italy 15 37 Pussia 17 India Italy 15 Apps that Succeed – Selling and Marketing with Smart Applications Games Australia 53 US 61 Mobile owners love apps. The question, "Is there an app for that?" has become a cliché. To Games dominate the app Braail 68 UK 54 landscape – more than half of all app users play games on their mobile in every create a successful app, you South Korea country, except India. China 61 have got to know about the 70 kinds of apps that tend to do well in the targeted market. Russia 60 India Italy 52 39 Social Network Video/Movies US Australia Australia 85 65 19 50 Social networking apps Brazil 49 Brazil 67 are a hit generally and they dominate US market UK 24 UK 58 in particular. US and Chinese users love Video streaming and movie apps China 56 China South Korea 36 60 South Korea 49 India India Russia 29 Russia Italy 47 Italy 22 29 53 42 News Australia Maps/Navigation/Search Australia US 84 45 South Korean and Erail UK Chinese love to get their Brazil 45 38 51 news on smartphones. UK Almost 9 out of 10 US 45 smartphone owners use China 55 China 63 South Korea GPS and other location 54 South Korea India 14 apps. India Italy 46 Russia Russia 39 Italy 13 52 Weather US 43 Banking Finance Australia Australia 32 South Koreans and 45 Chinese like to know about Brazil Brail UK 43 36 37 the weather through apps. UK 26 Most developed nations indulge in mobile banking, US leads the way. China China 48 South Korea 62 South Korea 02 Indlia Inclia Italy 14 L0 Russia 48 Italy 39 Russia 31 17 Shopping/Retail Productivity Australia Brazil US Australia 21 53 14 More than half US US 24 Brail 26 74 smartphones owners use apps for shopping. Productivity apps are China 40 UK China used all over the world, 28 44 but most popular in the UK Indlia 11 Sout Rorea US. Inclia 11 South Korea Italy 14 40 Russia Russia 53 17 18 Popular Methods of Mobile Advertisements Applications Mobile Internet US Australia 25 US Australia 24 30 27 In-app ads are used a lot UK UK Brazil 36 in South Korea, China and 19 Brazil 32 27 Brazil. Users in these countries South Korea 45 are also most likely to see China South Korea ads while browsing 35 China 47 38 Internet. India Italy 22 Russia 32 India Italy 13 20 Russia 19 Text Message/SMS Streaming Online Australia US UK Australia US 26 17 13 15 Text ads are low in Brazil Brazil 38 developed countries while 19 South Kotea they are high in UK 27 developing nations. Us and Chinese users are South Korea China 28 China most likely to see ads while streaming. Russia 14 34 Russia Italy India Indlia 시태 18 22 Online Games Location Based/GPS US Australia US Australia 25 18 10 China, South Korea, UK Branil UK 12 Brazil Brazil and US mobile owners 17 28 see ads while gaming. South Korea 17 GPS ads are rare, but China, South Kotea 25 Brazil and South Korea see China them the most. China 32 Russia 19 Russia Italy India 10 India Italy 3 17 14 Watching Video Did not see Advertising US AUstralia US Australia 51 UK 17 53 Brazil 3/10 users in China see 19 ads while watching videos South Korea 19 Brazil 20 11 online. China 16 Every mobile user in US South Korea 18 Russia 35 has seen ads on mobile; China 67% of Indians don't get 30 Russia any ads. Italy 48 Italy India India 12 67 Frequency of Mobile Advertisements 90 85 78 30 75 70 62 58 60 - 55 50 45 40 36 35 26 25 20 16 15 16 15 10 Australia Brazil China India Italy Russia South Korea UK US U Atleast Ohce a Day I Weekly Imonthly Less Than once Per Month Source: www.PLAVEBAPPS.COM http://www.slideshare.net/duckofdoom/mobile-consumerreport2013-17748641