Mobile Push Notifications

MOBILE PUSH NOTIFICATIONS Help or Hindrance? When done right, mobile notifications can engage your audience and get you the best ROI. But the problem is: Few are actually doing it right. DO THIS, NOT THAT What Not To Do Push Notifications Done Right BLAST GENERIC PUSH NOTIFICATIONS PERSONALIZE PUSH NOTIFICATIONS TO ALL CUSTOMERS. BASED ON VARIOUS DEMOGRAPHICS 300% Push notifications personalized to individual user preferences see conversion rate improvement Up to 300% ! ASSUME YOUR INDUSTRY WORKS FOLLOW INDUSTRY-SPECIFIC THE SAME AS ANY OTHER BEST PRACTICES FOR NOTIFYING CONSUMERS. Opt-in notifications rates can vary a lot across verticals. 78% 35% Travel and Medical, health transportation and fitness SEND PUSH NOTIFICATIONS WHEN SEND NOTIFICATIONS AT THE RIGHT TIME CONVENIENT FOR YOUR BUSINESS. FOR YOUR CUSTOMER 11% of millenials say poorly timed notifications are a turn off 5.8% 3.5% Weekend click-rate Weekday click-rate average average TRY TO FORCE ENGAGEMENT SPACE OUT PUSH NOTIFICATIONS BY BOMBARDING YOUR TO AVOID OVERWHELMING OR CONSUMERS WITH MESSAGES. BULLYING CUSTOMERS INTO ENGAGING WITH YOUR APP. S M T WT F S 46% of Consumers say they would disable an app's push notifications after receiving 2 to 5 notifications in a week. 46% TAKE NOTICE Check the right data to make sure you're making the right investment. WHAT TO MEASURE App launch via push notification Open rate Click-through rate Number of notifications delivered Time spent on app after specific notifications Number of sales and total Reengagement after delivery sales revenue PUSH NOTIFICATION DELIVERY TIME CAN INFLUENCE ENGAGEMENT RATES BY AS MUCH AS 200%. Everyone has their own mobile device preferences, which makes engagement difficult to achieve, but in-app messages have proven to significantly increase user loy alty. So take a good look at your push notification strategy to ensure it's helping, rather than hindering your mobile app's success. SSOURCES "Push Notifications Require More Personalization," 2016, MediaPost "5 Best Practices While Sending Mobile Notifications," 2015, Targeting Mantra "Text Messages vs Push Notifications: Some Key Considerations," 2015, Business 2 Community "9 Metrics to Measure The ROI of Mobile Push Notifications," 2015, Business 2 Community Microsoft .......*