Mobile page load time vs. user expectations

MOBILE LOAD TIME VS USER EXPECTATIONS -- LOADING... 5 SECONDS 9.86 SECONDS 74% OF USERS say they'll bounce after waiting 5 SECONDS or more for a mobile site to load. The average m-commerce site takes 9.86 SECONDS to load. TITTTTT SOURCE GOMEZ JULY 20n1/ KEYNOTE 2011 WHAT ARE MOBILE USERS DOING ONLINE? 2015 MAKING PAYMENTS e.g. in-app payments, mobile ticketing & mobile coupons 788 MILLION MOBILE-ONLY USERS SOURCE PORTIO RESEARCH 2010 THE MOBILE-ONLY AUDIENCE IS GROWING 490 MILLION PEOPLE WORLDWIDE 81.3 MILLION SOURCE CISCO 2011 PEOPLE WORLDWIDE 2009 2014 SHOPPING SOURCE GOOGLE/PSOS FOUR OUT OF FIVE US smartphone owners use their phone to help with shopping. 2010 14 MILLION MOBILE-ONLY USERS THE GROWTH OF MOBILE COMMERCE MOBILE SITE/FULL SITE SOURCE FORRESTER 201 When given the choice, 32% OF CUSTOMERS choose to view the full site on their mobile device rather than the mobile site. 2016 $31 ILION 2012 $10 BILION 2011 $6BILLION SOURCE: STRANGELOOP ostrangeloop