Mobile Messaging in 2011

smsglobal® MOBILE MESSAGING The 2011 stats & facts > Mobile Coverage of the world own a mobile handset 90% of the world's population live in a place with mobile network = 5.3 billion handsets worldwide access & 5 times the number of PC's > SMS 90% of SMS are read within 3 minutes of delivery 11 12 Mobile phone users have their phone at reach 14 hours a day There are expected to be 10 trillion SMS in 2013. thats on average 200,000 SMS sent every secound > SMS Marketing SMS coupon GROCERY-- opt-outs are GENERAL RETAILER - less than 5% CLOTHING STORE RESTAURANT Mobile coupons are 10 times more likely to be redeemed than 27% 29% 30% 50% mail or newspaper distrubted coupons... & of people made a special trip to a store to redeem a mobile coupon smsglobal References: http://www.portioresearch.com/MMF10-14 press.html http://www.itu.int/net/pressoffice/press_releases/2010/39.aspx get the message http://www.slideshare.net/impigermobile/mobile-strategy-2011-for-companies http://www.itu.int/net/pressoffice/press_releases/2010/39.aspx http://www.mobilecommercedaily.com/2010/09/27/10pc-of-consumers-driven-in-store-by-mobile-coupons-study http://www.borrellassociates.com/index.php?option=com_virtuemart&page=shop.product_details&flypage= garden_flypage.tpl<emid=85&category_id=&product_id=727 https://www.insightexpress.com/pdfs/InsightExpress_Mobile_Consumer_Research_March2011.pdf What do people want? %22 %09