Mobile Market Domination

SALE MOBILE MARKET DOMINATION Mobile usage is growing by leaps and bounds, and has become a huge influence on consumer's purchasing decisions. Yet investment in mobile accounts for less than 1% of the average marketing budget. This data shows why that's a major mistake: MOBILE BY NUMBERS Mobile phones now outnumber people Predictions say that 54% of all by 2017 there will phones are 2017 be 10 billion mobile smartphones connected devices. IPHONE SALES OUTPACE BIRTHS More people 378,000| 371,000 own a mobile phone than own a iphone sold /day babies born /day toothbrush WITH THE RISE IN MOBILE DEVICES, MOBILE TRAFFIC ALSO INCREASED 70% IN 2012. 51% 90% 400% of all mobile traffic was of all tweets are from Google mobile video mobile searches are up 400% IN 2012 TEENS INCREASED DATA CONSUMPTION BY 256% The average teen sends of teens say they 3339 TEXTS/MO. 42% can text blindfolded TIME WELL SPENT... MOBILE DESKTOP The average person has their mobile in reach 14 hours day 90 sec. 90 min. for texting for emailing 1 hr 1 mo. lead to action lead to action 50% of people think it's 75% of people bring 101 M 92 M sold sold okay to check phone their phone into the during dinner bathroom WINNER By 2014, mobile Mobile accounts for 12% of internet usage is media time consumption predicted to take over by the average American. desktop internet usage. 4 oUT OF 5 1111t CONSUMERS USE SMARTPHONES TO SHOP CONSUMERS USE THEIR of people believe mobile SMARTPHONES TO SEARCH FOR. 56% makes the shopping experience more enjoyable 67% A store's location and directions 51% Product information W BUY NOW! 25% S59%% Price comparisons of consumers 34% of people have made engage in online a purchase directly using shopping ONLY "... 45% Product Reviews their mobile phone via mobile! 65% of shoppers research O 41% products on online and make Coupons a purchase instore PEOPLE USING THEIR SMARTPHONES INSTORE HAVE USED IT TO LOOK UP. • SALE Competitor's prices I43% 54% Nearby 53% Online ... local stores stores OF SMARTPHONE OWNERS HAVE USED THEIR MOBILE 47% 21% Coupons Customer reviews PHONE INSTORE FOR SHOPPING PURPOSES. GOING SOCIAL O78-84% OF CONSUMERS RELY ON SOCIAL NETWORKS WHEN RESEARCHING NEW PRODUCTS 3 OUT OF 5 By 2015, the amount of goods Within 5 years, over half of mobile users pay attention to and services consumers smartphone users will be mobile ads while visiting social purchase via mobile phones using mobile wallets as their media sites. will reach $119 billion. preferred payment methods. OF THOSE LIKELY TO MAKE PURCHASES.. COUPON Men are also more likely to redeem mobile coupons 58% 68% Mobile coupon redemption rates are 10x higher than desktop coupons. THE NUMBER OF MOBILE O 18% 53.2 M COUPON USERS of consumers have 12.3 M redeemed a mobile coupon in the past 90 days. 2010 2014 AND RETAILERS SAY.. 67% see value in having customers use their smartphones within the store Retailers' apps with a store mode gather 5X MORE ENGAGEMENT MOBILE TECHNOLOGY DESIGNED TO OFFER.. SALE Retail Coupons personalization Exclusive mobile promotions The majority of retail executives see mobile apps as the key channel are the leading trends in consumer loyalty of consumer engagement. campaigns. SOURCES TollFreeForwarding.com BUSINESS WITHOUT BORDERS http://digby.com/mobilestatistics/ http://mashable.com/2013/02/06/mobilegrowth/ http://www.youtube.com/watch?vGRiwUCXPo8U http://www.mobilemarketer.com/cms/opinion/columns/17042html