Mobile Market

Mobile Marketing People are spending more time on their mobile phones than ever before. This new marketing world consists of terms like smartphones, SEO, mobile sites, geolocation, and social marketing. As marketers we have to understand these new types of consumers and how best to reach them. Technologies like geolocation and mobile tagging can help us better understand the mobile consumer and deliver more relevant messages. Learn the state of mobile marketing in the following infographic, brought to you by Microsoft Tag. O What is the size of the mobile market? Of the world's 4 billion. 27% 25% mobile phones in use, are smartphones and a whopping 3.05 billion 75% are SMS enabled (950 million are not SMS enabled) O How fast is mobile internet growing? By 2014, mobile internet should take over desktop internet usage Global Mobile vs. Desktop Internet User Projection, 2007 - 2015E 2,000 1,600 Mobile Internet Users 1,200 800 Desktop Internet Users 400 O 2007 2009 2011 E 2013E 2015E O How has mobile usability changed? Because of the increasing use of mobiles, their versatility is always growing. of all local searches are performed on mobile devices $S Mobile tags provide more product information like comparison shopping offers than traditional barcodes 86% LOL of mobile intemet Users are using their devices while watching TV O How are coupons used on mobile devices? Mobile tags can serve up coupons that can be redeemed instantaneously in store 29% of mobile users are open to scanning a mobile tag 5 to get coupons O How much do people use their mobile phones? On average, Americans spend 1 12/ A 12 / 3 3 2.7 hours per day socializing on their mobile device LOL That's over twice the amount of time they spend eating, and over 1/3 of the time they spend sleeping each day Zz.- lol and. 91% of mobile internet access is to socialize. .compared to 79% on desktops O What do people use their mobile phones for? Games 61% Weather 55% 9Maps / Search 50% +1 Social Networking 49% Music 42% News 36% Entertainment 33% Dining 25% Video 21% O What is the state of social & mobile marketing? Over 1/3 of Facebook's 600 million+ user base uses Facebook Mobile 50% of them use Twitter Mobile Twitter has 165 million Users 200 Million YouTube views occur on mobile devices per day 30% of smartphone owners accessed social networks via mobile browser Women aged 35-54 to are the most active +1 group in mobile socialization O Scan this Tag to watch a video about Microsoft Tag Microsot tag: Get the free mobile app for your phone http://gettag.mobi Microsoft tag http://cache.gawkerassets.com/assets/images/4/2010/03/090903-is-mobile.png http://comscore..com/indexphp//Press_Events/Press Releases/2011/2/comScore Releases Inaugural Report The 2010 Mobile Year in Review http://cache.gawkerassets.com/assets/images/4/2010/03/090903-is-mobile.png http://www.morganstanley.com/institutionalitechresearch/pdfs/mobile_internet report.pdf http://gigaom.com/2010/04/12/mary-meeker-mobile-internet-will-soon-overtake-fixed-internet/ http://www.orangesoda.com/blog/wp-content/thumbnails/2410.png http://www.psfk.com/2011/01 /tv-goes-hand-in-hand-with-the-mobile-internet-infographichtml https://s3.amazonaws.com/promotionalcodes.ae/MobileCoupons.jpg http://www.pmewswire.com/news-releases/new-study-shows-intent-behind-mobile-internet-use-84016487ht ml http://bits.blogs.nytimes.com/2010/o9/14/report-looks-at-trends-with-mobile-apps/ http://searchengineland.com/the-united-state-of-social-mobile-marketing-63511 http://blogs.wsjcom/digits/2011/01/25/facebook-cto-mobile-is-2011-priority/ Internet Users (MM)