Mobile Madness: Small Business Mobile Adoption on the Rise

MOBILE MADNESS Small Business Mobile Adoption on the Rise Mobile technology is everywhere, and small businesses are seeing its value in greater numbers than ever. More than 3/4 of small businesses are using mobile technology. 66% 77% 2013 2014 Mobile-optimized websites are leading the charge. 2013 Half Moon YOGA STUDIO 34% Home Classes Teachers 2014 Blog 60% Contact 32% Have interest in mobile-optimizing their website within the next six months. 8% report no plans to have a mobile-optimized website- down from the 28% that reported no plans in 2013. Tip: Take time to regularly check the information people find when searching for your business on a mobile device. Other mobile technologies are seeing even greater upticks in usage among SMBS. Advertising through mobile devices has seen the biggest gains. 2013 10% $20 Buy 2014 21% An additional 23% cite an interest in using mobile advertising within the next 6 months. The mobile dial is moving slower in some areas. foursquare 17% | 2013 15% 2013 Ewarm 19% 13% 2014 2014 Location-based promotions (such as Foursquare check-ins) Text message marketing Tip: Your phone can be a valuable content creation tool. Snap photos at your store or create engaging videos and audio recordings to include in your marketing materials. "Mobile" is not just a marketing tool. Of those using mobile technologies... SMBS using mobile storage apps 61% 0000 Use scheduling/calendar apps 58% Use financial management apps 51% Use a mobile point of sale solution 36% 16% Use scanner apps Instead of carrying around a notepad everywhere you go, Tip: use mobile apps such as Evernote to record ideas and revisit them when you're ready. Adoption is rising but not all small businesses are going mobile... Of the 23% not currently using any mobile solutions for their business: Cite lack of 40% customer demand Cite lack of know-how 36% in using them Cite lack of time in 31% implementing them Say they do not own a work-related smartphone 21% Say mobile is not relevant to their business 13% Tip: Nearly 58% of American adults now own a smartphone.* New customers may expect mobile functionality from you even if current customers don't. Looking for more ways to mobilize your marketing? Check out Constant Contact's apps at: constantcontact.com/mobile-apps Constant Contact Primary Sources: March 2013 Mobile Pulse Survey from Constant Contact *Additional Source: Pew Research: June/July 2014 Mobile Pulse Survey from Constant Contact January 2014 Pew Research Internet Project %24