Mobile Content: Usage & Expectations

MOBILE CONTENT: USAGE & EXPECTATIONS At the end of 2011, there were 6 billion mobile cellular subscriptions globally. 6BILLIÓN 87% That means 87% of the world's population have mobile phones! 22% By 2014, mobile internet usage is predicted to take over desktop internet usage. 22% of these mobile subscribers access the web at least monthly.? 34% USA GROWING7-9% 34% of Americans and 28% of Europeans use Across regions, mobile browsing and application usage is growing at a rate of 7-9% per year. their mobile devices to 28% EUROPE access applications." 30 BILLION DOWNLOADS 22 APPS At the end of 2011, nearly 30 billion apps had been downloaded worldwide. The average smartphone user in the US has 22 mobile apps downloaded. WHILE THE MOBILE USER BASE GROWS WORLDWIDE, SO DO THE EXPECTATIONS AND DEMANDS OF MOBILE USERS. EXPECT QUICK LOAD TIMES 71% 5 seconds is the max time most mobile users will wait for a website or application to load. 74% will leave 71% of global mobile web users expect websites to load as quickly, almost as quickly or faster on their mobile phone compared to the computer they use at home.7 a mobile website if it doesn't load within 5 seconds, and 50% will exit an app." MOBILE USERS DON'T HAVE MUCH PATIENCE FOR RETRYING A WEBSITE OR APPLICATION THAT IS NOT FUNCTIONING INITIALLY 1/3 WILL GO TO A COMPETITOR'S SITE INSTEAD' 2X Trying a website or application 2 times is the max for about 80% of mobile users. Nearly half of mobile web users are unlikely to return to a website that they had trouble accessing from their phone. A major cause of slow loading mobile websites and applications? LATENCY Simply put, a low latency network connection experiences short delay times while a high latency connection suffers from long delays. Latency noun Vlă-tn(t)-sēl: any of several types of delays typically incurred in processing of network data. LOW LATENCY = HAPPY CUSTOMERS Mobile marketing, advertising and content providers can reduce latency, boost performance and reach customers and business partners faster than ever by deploying infrastructure close to their target markets-wherever they are. PROXIMITY = LOW LATENCY Learn more at www.carpathia.com/digital-media Thttp://www.itu.int/ITU-Dict/facts/2011/material/ICTFactsFigures2011.pdf Phttp://mobithinking.com/mobile-marketing-toolslatest-mobile-stats http://www.morganstanley.com/institutional/techresearch/pdfs/mobile_internet_report.pdf http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/2010_Mobile_Year_in_Review http://gigaom.com/2011/12/30/by-the-numbers-mobile-apps-in-2011/ shttp://blog.nielsen.com/nielsenwire/online_mobile/the-state-of-mobile-apps "http://www.compuware.com/d/release/592528/new-study-reveals-the-mobile-web-disappoints-global-consumers EQUINIX CARPATHIA.