Mobile Commerce Statistics and Trends
Mobile Commerce Statistics and Trends Over two billion mobile phone or tablet users will make some form of mobile commerce transaction globally by the end of 2017, up from 1.6 billion this year, according to a new report. 1.6 billion 2 billion 2014 2017 95% of mobile internet users look up local information on their phones for the purpose of calling or visiting a business. 1 95% Mobile devices account for 19% of all US retaile-commerce sales. This figure is estimated to reach 27% by the end of 2018. 2014 2018 19% 27% US Retail M-Commerce Sales By Device (in billions) Other mobile devices Tablets Smartphone 2014 $38.02 $18.49 $1.27 2015 $51.96 $22.92 $1.53 2016 $68.98 $27.47 $1.67 2017 $81.87 $30.91 $1.72 2018 $96.31 $34.63 $1.75 Average Conversion Rate By Device Average Conversion Average Revenue Per Visit Rate 2.06% $4.11 Desktop 1.54% $2.58 Tablet 0.55% $0.87 Mobile phone Average E-Commerce Order By Device iPhone Android Windows $117.76 $111.70 $100.91 People who shop online using their mobile devices tend to spend twice as much via digital channels than those not buying on mobile devices. IIII Online Shopping Percentages Based On Device PC and Smartphone Tablets Laptop 78% 63% 15% 8% T 10% 5% Dropped from Doubled from Doubled from 8% to 15% 78% to 63% 5% to 10% 32% of shoppers changed their minds about purchasing items after checking out product information on their mobiles within brick-and-mortar stores. 32% Out of these shoppers: 20% 20% 22% 19% decided to buy of the shoppers actually completed the purchase cycle in-store decided to decided against purchase complete their the items online purchase elsewhere 56% of smartphone or tablet users intend to utilize their devices to search for and/or buy gifts this holiday season. 56% 42% will do more shopping on their smartphones and tablets this year. | 42% 53% of smartphone and tablet owners will shop on company-specific apps downloaded from an app store. shopping apps IIIII 53% Compiled & designed by: more conversions Sources: https://econsultancy.com/blog/65202-10-trends-that-will-impact-your-mobile-commerce-strategy http://www.emarketer.com/Webinar/Mobile-Commerce-Trends/4000088 http://www.mobilecomme rcedaily.com/use-of-mobile-dou- bles-to-research-and-complete-online-purchases-report http://www.mobilecommercedaily.com/retail ers-lose-32pc-of-shoppers-to-in-store-mobile-use-tradedoubler http://www.pymnts.com/news/2014/mobile-vs-in-store-what-wins/#VHiBI6NbOno http://www.dynatrace.com/content/dam/en/general/2014holiday_report.pdf http://www.juniperresearch.com/viewpressrelease.php?pr=491 省
Mobile Commerce Statistics and Trends
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