Mobile Apps Usage Statistics and Trends

APPS USAGE Statistics And Trends Mobile Apps Now account for more than Half (52%) of All Time Spent on Digital Media 52% Smartphone users spent 89% of their mobile media time using mobile apps 89% 42% of all mobile sales generated by the leading 500 merchants came from mobile apps 500 III 42% ESTIMATED WORLDWIDE MOBILE APP REVENUES 2014 2015 2016 2017 35 45 58 77 Billions Billions Billions Billions MOBILE APP USAGE BY AGE AND NUMBER OF APPS L) Number of Apps Time spent per month 18 -24 28.0 37:06 25 - 34 29.5 35:40 35-44 29.3 33:57 45-54 25.8 25:26 55+ 22.0 ESTIMATED MONTHLY USAGE OF MOBILE APPS AND MOBILE WEB www Monthly Usage Mobile Mobile web sdde HH:MM HH:MM 29:32 03:45 MEN 30:58 03:46 WOMEN The average time people spend on their apps is increased by 21% over the last year 2014 2015 A 21% PERCENTAGE OF TIME SPENT ON MOBILE APPS (BY APP TYPES) SOCIAL NETWORKING GAMES ENTERTAINMENT 43% 26% 10% UTILITIES NEWS PRODUCTIVITY 10% 2% 2% HEALTH & FITNESS LIFESTYLE OTHERS ! 1% 1% 5% 85% of people prefer native mobile apps to mobile websites 85% FASTEST GROWING MOBILE APP CATEGORIES (BY TIME SPENT) HEALTH & FITNESS SOCIAL NETWORKING MUSIC 79% 51% 49% TRAVEL ENTERTAINMENT SPORTS 28% 22% 16% GAMES NEWS 15% 14% The percentage of mobile apps used only once shrunk to 20%, improving from 22% from last year 2014 2015 22% 20% The percentage of apps used 11 or more times increased to 39% in 2014 2014 39% 11 Compiled & designed by: GO-Globe web design web applications identity seo Sources: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics /mobile-marketing-statistics/ http://info.localytics.com/blog/23-fresh-stats-and-charts-to-convince-your-boss -to-invest-more-in-mobile-in-2015 http://techcrunch.com/2014/09/16/time-spent-in-apps-up-21-over-last-year/ http://marketingland.com/report-mobile-users-spend-80-percent-time-just -five-apps-116858 http://www.comscore.com/Insights/Blog/Major-Mobile-Milestones-in-May-Apps -Now-Drive-Half-of-All-Time-Spent-on-Digital http://www.nielsen.com/us/en/insights/news/2014/smartphones-so-many-apps- -so-much-time.html