Mobile Apps: The Battle of the Sexes

inneractive. Mobile Apps: The Battle of the Sexes Average CTR 1.65% 2.73% Many factors affect user behavior when it comes to mobile advertising. It is therefore no surprise that there is a significant difference between genders as far as mobile CTR is concerned. Across the board, we have found CTR to be substantialy higher among male consumers as opposed to female. Top 3 App Categories Girls v ECPM CTR $1.44 2.97% ECPM CTR 2 $0.52 0.43% ECPM CTR $0.97 1.91% Boys ECPM CTR $1.04 2.43% ECPM CTR $1.04 2.43% ECPM CTR 3 $0.63 1.02% It is understandable that men and women prefer different types of apps. What is even more interesting is the different return that developers generate based on app category. For example, see the difference in ECPM between Entertainment and Social and IM apps among female users. The same is true for Sports apps compared to Cards and Casino apps among male users. OS Split 39% 61% Girls Boys 49% 51% Girls Boys 67% 41% RERA Girls Boys 49% 51% SYMBIAN Girls Boys When analyzing the gender of our users based on OS, we found that most platforms were split down the middle. Most, but not all. Android, we found, has a dominant male user-base and BlackBerry was just the opposite, mostly female. Source: inneractive. August Infographic Entertainment Social and IM Brain and Puzzles Arcade and Action Cards & Casino