Mobile app vs Responsive Design

MOBILE APP vs RESPONSIVE DESIGN ASK THESE 10 QUESTIONS FIRST Will your native mobile app take advantage of smart phone functionality? Do you need to use the camera, GPS, scan feature, or other phone functions? If you intend to provide unique functionality or content not available on the mobile web, then an app is likely the way to go. RESPONSIVE DESIGN ADVANTAGE MOBILE APP Is personalization important? One of the great features in a mobile app is the ability to craft personalized experiences for the device with fewer limitations. Since a native mobile application is always tied directly to a user's device, it creates many more opportunities to target and craft the user experience. RESPONSIVE DESIGN ADVANTAGE MOBILE APP Do you have complex design and UI? At a certain level of complexity, HTML5 (responsive web) may not work to achieve your goals. HTML5 can indeed SELECT deliver customized user experiences, but native apps tend to provide the most tailored UX. RESPONSIVE DESIGN ADVANTAGE MOBILE APP Do you have a limited budget? Generally speaking, responsive design is a less costly undertaking because it's quicker to develop and deploy than native applications, typically requires fewer dedicated resources to bring an idea to market, and only needs one code base to ensure it works across all devices. RESPONSIVE DESIGN NATIVE APP ADVANTAGE RESPONSIVE DESIGN MOBILE APP Are you trying to monetize content and encourage purchasing? If you have a product that offers potential for ongoing micro-purchases, then a native application is the way to go. A shopping cart on your website can facilitate this, but the in-app purchasing system is so simple and tied into all the rest of a user's purchases on the platform that it is second to none. RESPONSIVE DESIGN ADVANTAGE MOBILE APP Is SEO an important consideration? If part of your strategy is to increase visibility among search engines and drive traffic to your site, then stick with a responsive mobile website. Apps are closed environments and cannot be crawled by search engines-they won't impact your organic search ranking. ADVANTAGE RESPONSIVE DESIGN MOBILE APP Will you have difficulty getting App Store approval? Apple asks developers to follow stringent guidelines when submitting to the App Store, and the approval process can take anywhere from a week to several months. There are certain areas that are regulated more strictly than others, such as in-app purchases and in-app subscriptions. ADVANTAGE RESPONSIVE DESIGN MOBILE APP Are you sending and receiving massive amounts of data? LOADING. An app will generally work faster than a responsive website since it doesn't rely as heavily on Internet and network speed to serve up information. However, responsive websites may soon be closing the gap. RESPONSIVE DESIGN ADVANTAGE MOBILE APP Do you plan to make frequent updates? Native applications make frequent updates rather painful. First, application updates need to go through the same lengthy approval process in the App Store. If you expect to have frequent design updates, a responsive design may be the simplest way to ensure your users are accessing the most recent version. ADVANTAGE RESPONSIVE DESIGN MOBILE APP Are you trying to create something that's universally accessible? If you want to appeal to everyone across multiple platforms and devices, responsive is the answer. It's faster and easier to get your product in people's hands, and it's fairly straightforward to build a mobile-specific menu that gives mobile users what they need. ADVANTAGE RESPONSIVE DESIGN MOBILE APP table www.tablexi.com