Mobile Advertising: Stats & Facts - Infographic by Digital Turbine

Mobile Advertising: Stats & Facts Time spent on mobile is dominating our technology landscape. It's no secret that growth rates of app and mobile device usage in recent years have been astro- nomical, with further increases on the horizon. Within the next three to five years, mobile advertising will account for nearly ¾ of digital ad spend and is slated to surpass $1 billion in 2016. digital turbine Mobile devices have become the new ʻgo-to' gadget, with around 220 minutes or 3 HOURS, 40 MINUTES per day spent on mobile devices. By contrast, desktops and laptops were only being used for about 140 TASKS in a typical day with markedly less time spent on these devices. The average U.S. consumer is now spending 198 MINUTES PER DAY inside apps compared to 168 minutes on TV 2015 Mobile app usage and engagement grew NEARLY 58% IN 2015 58% Users spent an average of 118% 117% MORE TIME 2015 on mobile in 2015 than in previous years The average smartphone user checks their phone over 200 TIMES PER DAY The Growth of Mobile App Usage 350% 332% 250% 174% 135% 125% 100% 81% NEWS PERSONALIZATION APPS NEWS AND MAGAZINES NEWS popularity increased growth rate of 135% in 2015 332% in 2015 PRODUCTIVITY E-COMMERCE growth rate of 125% in 2015 growth rate of 81% in 2014 LIFESTYLE/SHOPPING growth rate of 174% in 2014, accounting for nearly 33% of all US online commerce and nearly 40% globally The Many Milestones of Mobile Spend CLICK AD In 2016, as mobile surpasses desktop, mobile advertising dollars will 73.2% $30 Billion increase from 42.6% to 42.6% nearly $30 billion, or 73.2% of all US mobile ad spending Desktop and mobile currently net nearly equal spend. By 2019, the mobile spending will widen by more than 40%. ap between desktop and Mobile will account for |72% of US digital ad spend by 2019 Desktop spending (as a percentage of overall digital spend) will drop from 51.0% to 30.3% while mobile rises from 49% to 69.7% The shift to mobile ad spending is being driven mainly by consumer demand. In 2014, US adults spent an average of 2 hours and 51 minutes with Desktop time fell to 2 hours, 12 minutes daily last year, mobile devices each day, up from 2 hours, 19 minutes in 2013. after being equal with mobile in 2013. 2020 US mobile ad revenue will rise by a 26.5% Compound Annual Growth Rate (CAGR) through 2020. 26.5% 2016 2017 2018 2019 O digital turbine" SOURCES: http://www.digitalstrategyconsulting.com/intelligence/2014/10/average_smartphone_user_checks_device_221_times_a_day.php http://techcrunch.com/2015/09/10/u-s-consumers-now-spend-more-time-in-apps-than-watching-tv/#.6juqul:1YL2 http://dazeinfo.com/2016/01/09/mobile-app-usage-growth-2015-tablet-time-2017/ http://www.emarketer.com/article.aspx?R=1012258&RewroteTitle=1&nlid%=D1 http://www.businessinsider.com/how-ad-spending-on-mobile-will-grow-faster-than-on-any-other-advertising-channel-2015-7 http://www.emarketer.com/Article/Mobile-Ad-Spend-Top-100-Billion-Worldwide-2016-51-of-Digital-Market/1012299