mCommerce Overview

mCommerce How is m-commerce affecting us today and where will it be in the future? Growth "M-commerce is growing at a huge rate. This new technology is fast becoming a part of everyday life" 58% of mobile shoppers are age 18-34. Source: comScore | Millennial Media Mobile Retail Study, 2011 5 Billion 2010 4 out of 5 consumers use smartphones to shop. 34 percent have made a purchase using their mobile phone 21 Billion 2013 19% compared to 19 % in 2011 34% Apps Downloaded in Billions Smartphone m-commerce showed 86% Growth of m-commerce 2010 to 2011 PC Market The smartphone market is now larger than the PC market. Smartphones outsold PCs in Q4 of 2010 101 million to 92 million $6 billion 2011 Shopper 2012 $10 billion 86% 2012 Shopper 2011 British shoppers spent £34.9bn online in the first six months of 2012, compared with £31bn the same period in 201 $31 billion 2016 Source: IDC | Morgan Stanley, 2010 | Local and the e-tailing group, 2012 computerweekly.com 2012 Retail "The highstreet thought mobile would be it's downfall, but now retail is taking advantage of it." (36% (25% 57% 40% 25% 52% plan to make purchases directly from their mobile consumers of consumers wil of consumers of mobile of adult smart- engage in online shopping only via mobile will go to a competitor's site after a bad not recommend a phone owners use their devices while consumers business with a search for a coupon on their mobile device in a store to get help with purchasing decision devices poorly designed mobile site mobile experience while in a store Source: Prosper Mobile Insights, 2012 | Compuware, 2012 | Mobile Audience Insights Report from JIWire, 2012 | Pew American & Internet Life Project, 2012) iPhones sold "iPhones have been a huge influence on m-commerce and their popularity continues to grow." April 2007 270,000 units May June April 2009 5,208,00 units May June April 2010 59,634,000 units May June Source : Apple Market Shares "Android and iPhone have dominated the mobile market so far." 46.9% 28.7% 24.4% 52.5% 35.9% 11.6% Android iPhone Other Android iPhone Other US 2011 US 2012 Health Care "Mobile technology has also provided benefits to the Heathcare sector." Within 12 months 21% of health care providers expect to adopt mobile technology. 21% of health care providers use tablets within their practice already. 25% of health care providers see improving mobile technology as a priority over the next 12 months 66% Future "So what does the future of m-commerce hold?" Mobile search will generate 27.8 billion more queries than desktop search by 2016 By 2015, 20 million UK mobile users will have smartphones By the end of 2014, 490 million people will use their phone to make mobile payments Android expects to have 31% market share by 2016 Source: BIA/Kelsey report, 2012| IDC 2012 www.newmediatrendwatch.com Infographic created by www.oneresult.co.uk | www.mcommerce.io One Result a leading web and mobile solutions agency T 01564 742 425 E [email protected] Copyright © 2012 mCommerce