Marketers & the Dreaded Customer Experience Gap

bhavacom's picture
In 2015, marketers have more technology and touchpoints than ever before. They should be able to satisfy all customer needs but the fact is, customers are still unsatisfied with how brands are marketing to them. This infographic, in conjunction with the Lytics State of Marketing Report 2015 shows the challenges and solutions marketers have to close the customer experience gap.
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http://www.marketingtechnews.net/news/2015/feb/11/marketers-loggerheads-consumers-over-personalisation-effectiveness/
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Infographic
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