A Look at the Digital Future of Global Retail

Exact Target. A LOOK AT THE DIGITAL FUTURE OF GLOBAL RETAIL The future of digital marketing is bright. The retail brand's consumer has evolved with the advent of new technology and channels, and these channels demand a new type of marketer. With more marketing metrics and tactics than ever before, modern marketers must look at the current trends to prepare their strategies for the future. PURCHASE JOURNEY'S EVOLUTION In the future, the retail customer's purchase journey will likely put more stock in online reviews and social recommendations. Just take a look at the current state of a customer lifecycle to get an idea of how the purchase process is trending. CONSIDERATION ADVOCATING 5,000,000+ 18% 18% of consumers Over 5,000,000 product reviews have been report being influenced by an online ad in the past 12 months." created on Amazon by ecommerce customers. EVALUATION PURCHASE ENJOYMENT 90% of consumers say that they trust online recommendations for products. Ecommerce sales are growing rapidly and topped $1 trillion for the first time in 2012, The sales process no longer ends at purchase. Consumers now evaluate and bond with purchases. 90% $1 Trillion MULTI-CHANNEL IS A MUST 10-25% of social media users use their social networks to make purchasing decisions. 60% of Facebook brand fans are looking for deals and coupons. Mobile usage continues to trend up. All these signs point to one conclusion for the future: WEBSITE SEARCH MOBILE RETAIL SOCIAL Search From website to social, every channel combines for one multi-channel solution. Customers' media consumption is constantly shifting by device and platform, so share a consistent message across every communication stream to reach your customers both now and in the increasingly cross-channel future. EXPECT MOBILE MARKETING TO GROW More smartphones mean more retail customers browsing the web and price-checking while in stores. We can safely presume that mobile marketing (especially geotargeted) will become even more crucial to a marketer's budget as smartphones populate more pockets in the years to come. A few current stats on the mobile consumer: 21% 44% 59% 47% CHECK PRICES IN STORE WOULD DELAY PURCHASE BASED ON A SEARCH ANNUAL INCREASE IN MOBILE PURCHASE RESEARCH of consumers conducted a mobile search LOCATION OF MOBILE SEARCHES REASON FOR SEARCHES before making an offline purchase. 34% 27% 23% 73% PRICE COMPARISONS AT HOME IN STORE OTHER 21% 42% VISIT STORES SITE COUPON BIG DATA GETS EVEN BIGGER Big data isn't going anywhere, and that's a good thing for retailers. In the coming years, antici- pate that big data will increase your ROI, help you better predict customer behavior, and coax shopping carts from abandonment into conversions-if you harness it correctly, that is. = Best-In-Class Data 24% = Competitor Average A retailer using data to its full could increase its operating margin by more than 60 percent. 60% Grocers Online Retail Offline Retail Casinos Credit Cards Insurance Retailers looking into the future can be sure that no matter what trends and technologies are coming, a cross-channel strategy that is propelled by data and streamlined by automation will lead the way. Keep an open mind about digital marketing in the future. Exact Target Sur 1 M es Ch Maetngale oor Forun Eantet ExactTarget. 4 Monee Coneumer Suve 2011