Local News Goes Mobile

As our society becomes increasingly connected, more people are choosing to access local news on their mobile device. Could high-tech devices be on track to outpace traditional news outlets? HOW LOCAL NEWS IS GOING MOBILE: Could the iPad be the New Sunday Press? America The Mobile American adults are welcoming mobile technology into their lives more than ever before. 84% of American 7% of American adults Furthermore, 2/3 of cell Only 1/3 use their phones adults own a cell phone. own a tablet computer. phone owners say they take advantage of mobile apps, strictly for making calls. Nearly all tablet owners are also cell phone owners. including email and web. Local News On The Go Nearly half (47%) of all American adults use a mobile device to access some kind of local news. 42% use their device 37% access material 30% read about for local weather updates. about restaurants or other general local news. local businesses. In general, mobile news consumers tend 10% OFF AREA NEWS to seek information that is immediately useful (weather) over stories 24% seek local 19% look for local 13% use a local news and editorials (general local news). sports news and scores. shopping coupons app to stay up to date. and discounts. Young, Educated, and New in Town 48% of all urban Compared to just 38% of those living in rural residents use a mobile device for local news. communities. 70% of young adults If this figure holds as the (ages 18-29) use mobile generation ages, mobile technology will become a powerful factor in the news industry. devices to view local news. 58% of people living in community for less than 5 years use a mobile device to get local news. For these $$$$$$$$ newcomers, mobile devices 63% of college help them explore their new community on the go. 7 in 10 cell/tablet graduates who own cell owners with household phones or tablets use them incomes of $75,000+ get to consume local news local news on their devices (compared to 37% of cell/tablet users who have not completed high school). (compared to about half of cell/tablet users with incomes below that level). ALL ADULTS Mobile Users Are More High Tech LOCAL NEWS APP USERS Adults who use mobile apps to access news lead Just because a person uses a mobile news app does more high tech lives than those who do not. not mean they keep up with the news more than others. SUBSCRIBE To PREMIUM BROADBAND ENJOY KEEPING UP WITH NEWS "A LOT" 25% 55% 49% 56% USE SOCIAL NETWORK SITES FOLLOW LOCAL NEWS CLOSELY MOST OF THE TIME 48% 72% 80% 76% USE TWITTER USE 6+ NEWS SOURCES REGULARLY 8% 25% 21% 65% USE GEO-LOCATION PARTICIPATE IN LOCAL NEWS ONLINE 13% 41% 32% 73% Mobile Users are Active in Their Communities Over 1/3 of mobile local news Nearly 2/3 of mobile users believe it is easier than ever to keep up with consumers believe they can have a big impact on their communities. information about their communities. COLUMNSFIVE SOURCE: PEWINTERNET.ORG 田 As our society becomes increasingly connected, more people are choosing to access local news on their mobile device. Could high-tech devices be on track to outpace traditional news outlets? HOW LOCAL NEWS IS GOING MOBILE: Could the iPad be the New Sunday Press? America The Mobile American adults are welcoming mobile technology into their lives more than ever before. 84% of American 7% of American adults Furthermore, 2/3 of cell Only 1/3 use their phones adults own a cell phone. own a tablet computer. phone owners say they take advantage of mobile apps, strictly for making calls. Nearly all tablet owners are also cell phone owners. including email and web. Local News On The Go Nearly half (47%) of all American adults use a mobile device to access some kind of local news. 42% use their device 37% access material 30% read about for local weather updates. about restaurants or other general local news. local businesses. In general, mobile news consumers tend 10% OFF AREA NEWS to seek information that is immediately useful (weather) over stories 24% seek local 19% look for local 13% use a local news and editorials (general local news). sports news and scores. shopping coupons app to stay up to date. and discounts. Young, Educated, and New in Town 48% of all urban Compared to just 38% of those living in rural residents use a mobile device for local news. communities. 70% of young adults If this figure holds as the (ages 18-29) use mobile generation ages, mobile technology will become a powerful factor in the news industry. devices to view local news. 58% of people living in community for less than 5 years use a mobile device to get local news. For these $$$$$$$$ newcomers, mobile devices 63% of college help them explore their new community on the go. 7 in 10 cell/tablet graduates who own cell owners with household phones or tablets use them incomes of $75,000+ get to consume local news local news on their devices (compared to 37% of cell/tablet users who have not completed high school). (compared to about half of cell/tablet users with incomes below that level). ALL ADULTS Mobile Users Are More High Tech LOCAL NEWS APP USERS Adults who use mobile apps to access news lead Just because a person uses a mobile news app does more high tech lives than those who do not. not mean they keep up with the news more than others. SUBSCRIBE To PREMIUM BROADBAND ENJOY KEEPING UP WITH NEWS "A LOT" 25% 55% 49% 56% USE SOCIAL NETWORK SITES FOLLOW LOCAL NEWS CLOSELY MOST OF THE TIME 48% 72% 80% 76% USE TWITTER USE 6+ NEWS SOURCES REGULARLY 8% 25% 21% 65% USE GEO-LOCATION PARTICIPATE IN LOCAL NEWS ONLINE 13% 41% 32% 73% Mobile Users are Active in Their Communities Over 1/3 of mobile local news Nearly 2/3 of mobile users believe it is easier than ever to keep up with consumers believe they can have a big impact on their communities. information about their communities. COLUMNSFIVE SOURCE: PEWINTERNET.ORG 田 As our society becomes increasingly connected, more people are choosing to access local news on their mobile device. Could high-tech devices be on track to outpace traditional news outlets? HOW LOCAL NEWS IS GOING MOBILE: Could the iPad be the New Sunday Press? America The Mobile American adults are welcoming mobile technology into their lives more than ever before. 84% of American 7% of American adults Furthermore, 2/3 of cell Only 1/3 use their phones adults own a cell phone. own a tablet computer. phone owners say they take advantage of mobile apps, strictly for making calls. Nearly all tablet owners are also cell phone owners. including email and web. Local News On The Go Nearly half (47%) of all American adults use a mobile device to access some kind of local news. 42% use their device 37% access material 30% read about for local weather updates. about restaurants or other general local news. local businesses. In general, mobile news consumers tend 10% OFF AREA NEWS to seek information that is immediately useful (weather) over stories 24% seek local 19% look for local 13% use a local news and editorials (general local news). sports news and scores. shopping coupons app to stay up to date. and discounts. Young, Educated, and New in Town 48% of all urban Compared to just 38% of those living in rural residents use a mobile device for local news. communities. 70% of young adults If this figure holds as the (ages 18-29) use mobile generation ages, mobile technology will become a powerful factor in the news industry. devices to view local news. 58% of people living in community for less than 5 years use a mobile device to get local news. For these $$$$$$$$ newcomers, mobile devices 63% of college help them explore their new community on the go. 7 in 10 cell/tablet graduates who own cell owners with household phones or tablets use them incomes of $75,000+ get to consume local news local news on their devices (compared to 37% of cell/tablet users who have not completed high school). (compared to about half of cell/tablet users with incomes below that level). ALL ADULTS Mobile Users Are More High Tech LOCAL NEWS APP USERS Adults who use mobile apps to access news lead Just because a person uses a mobile news app does more high tech lives than those who do not. not mean they keep up with the news more than others. SUBSCRIBE To PREMIUM BROADBAND ENJOY KEEPING UP WITH NEWS "A LOT" 25% 55% 49% 56% USE SOCIAL NETWORK SITES FOLLOW LOCAL NEWS CLOSELY MOST OF THE TIME 48% 72% 80% 76% USE TWITTER USE 6+ NEWS SOURCES REGULARLY 8% 25% 21% 65% USE GEO-LOCATION PARTICIPATE IN LOCAL NEWS ONLINE 13% 41% 32% 73% Mobile Users are Active in Their Communities Over 1/3 of mobile local news Nearly 2/3 of mobile users believe it is easier than ever to keep up with consumers believe they can have a big impact on their communities. information about their communities. COLUMNSFIVE SOURCE: PEWINTERNET.ORG 田 As our society becomes increasingly connected, more people are choosing to access local news on their mobile device. Could high-tech devices be on track to outpace traditional news outlets? HOW LOCAL NEWS IS GOING MOBILE: Could the iPad be the New Sunday Press? America The Mobile American adults are welcoming mobile technology into their lives more than ever before. 84% of American 7% of American adults Furthermore, 2/3 of cell Only 1/3 use their phones adults own a cell phone. own a tablet computer. phone owners say they take advantage of mobile apps, strictly for making calls. Nearly all tablet owners are also cell phone owners. including email and web. Local News On The Go Nearly half (47%) of all American adults use a mobile device to access some kind of local news. 42% use their device 37% access material 30% read about for local weather updates. about restaurants or other general local news. local businesses. In general, mobile news consumers tend 10% OFF AREA NEWS to seek information that is immediately useful (weather) over stories 24% seek local 19% look for local 13% use a local news and editorials (general local news). sports news and scores. shopping coupons app to stay up to date. and discounts. Young, Educated, and New in Town 48% of all urban Compared to just 38% of those living in rural residents use a mobile device for local news. communities. 70% of young adults If this figure holds as the (ages 18-29) use mobile generation ages, mobile technology will become a powerful factor in the news industry. devices to view local news. 58% of people living in community for less than 5 years use a mobile device to get local news. For these $$$$$$$$ newcomers, mobile devices 63% of college help them explore their new community on the go. 7 in 10 cell/tablet graduates who own cell owners with household phones or tablets use them incomes of $75,000+ get to consume local news local news on their devices (compared to 37% of cell/tablet users who have not completed high school). (compared to about half of cell/tablet users with incomes below that level). ALL ADULTS Mobile Users Are More High Tech LOCAL NEWS APP USERS Adults who use mobile apps to access news lead Just because a person uses a mobile news app does more high tech lives than those who do not. not mean they keep up with the news more than others. SUBSCRIBE To PREMIUM BROADBAND ENJOY KEEPING UP WITH NEWS "A LOT" 25% 55% 49% 56% USE SOCIAL NETWORK SITES FOLLOW LOCAL NEWS CLOSELY MOST OF THE TIME 48% 72% 80% 76% USE TWITTER USE 6+ NEWS SOURCES REGULARLY 8% 25% 21% 65% USE GEO-LOCATION PARTICIPATE IN LOCAL NEWS ONLINE 13% 41% 32% 73% Mobile Users are Active in Their Communities Over 1/3 of mobile local news Nearly 2/3 of mobile users believe it is easier than ever to keep up with consumers believe they can have a big impact on their communities. information about their communities. COLUMNSFIVE SOURCE: PEWINTERNET.ORG 田 As our society becomes increasingly connected, more people are choosing to access local news on their mobile device. Could high-tech devices be on track to outpace traditional news outlets? HOW LOCAL NEWS IS GOING MOBILE: Could the iPad be the New Sunday Press? America The Mobile American adults are welcoming mobile technology into their lives more than ever before. 84% of American 7% of American adults Furthermore, 2/3 of cell Only 1/3 use their phones adults own a cell phone. own a tablet computer. phone owners say they take advantage of mobile apps, strictly for making calls. Nearly all tablet owners are also cell phone owners. including email and web. Local News On The Go Nearly half (47%) of all American adults use a mobile device to access some kind of local news. 42% use their device 37% access material 30% read about for local weather updates. about restaurants or other general local news. local businesses. In general, mobile news consumers tend 10% OFF AREA NEWS to seek information that is immediately useful (weather) over stories 24% seek local 19% look for local 13% use a local news and editorials (general local news). sports news and scores. shopping coupons app to stay up to date. and discounts. Young, Educated, and New in Town 48% of all urban Compared to just 38% of those living in rural residents use a mobile device for local news. communities. 70% of young adults If this figure holds as the (ages 18-29) use mobile generation ages, mobile technology will become a powerful factor in the news industry. devices to view local news. 58% of people living in community for less than 5 years use a mobile device to get local news. For these $$$$$$$$ newcomers, mobile devices 63% of college help them explore their new community on the go. 7 in 10 cell/tablet graduates who own cell owners with household phones or tablets use them incomes of $75,000+ get to consume local news local news on their devices (compared to 37% of cell/tablet users who have not completed high school). (compared to about half of cell/tablet users with incomes below that level). ALL ADULTS Mobile Users Are More High Tech LOCAL NEWS APP USERS Adults who use mobile apps to access news lead Just because a person uses a mobile news app does more high tech lives than those who do not. not mean they keep up with the news more than others. SUBSCRIBE To PREMIUM BROADBAND ENJOY KEEPING UP WITH NEWS "A LOT" 25% 55% 49% 56% USE SOCIAL NETWORK SITES FOLLOW LOCAL NEWS CLOSELY MOST OF THE TIME 48% 72% 80% 76% USE TWITTER USE 6+ NEWS SOURCES REGULARLY 8% 25% 21% 65% USE GEO-LOCATION PARTICIPATE IN LOCAL NEWS ONLINE 13% 41% 32% 73% Mobile Users are Active in Their Communities Over 1/3 of mobile local news Nearly 2/3 of mobile users believe it is easier than ever to keep up with consumers believe they can have a big impact on their communities. information about their communities. COLUMNSFIVE SOURCE: PEWINTERNET.ORG 田