The Little App Developer That Could

The Little APP D EVEL OPER THAT COULD App Developers are a tenacious bunch! Luckily, those that choose to stick it out 81% said they would not abandon their are seeing sUccess. app despite the same amount not making enough money to support a stand-alone business with their app. OVER $500K 3 OR MORE YEARS FREE SIO00+ $500,000+ IN 3+ YEAR APP MONTHLY EARNINGS LIFESPAN G -O $1000+ A MONTH MAJORITY OF Ads FOR MARKETING APPS ARE FREE TRAITS OF Parchases SUCCESSFUL DEVELOPERS NOT THINKING OF ABANDONING APP ADS OR IN-APP PURCHASES 100% OPEN BREAKING APP SUPPORTING EVEN A STANDALONE BUSINESS APPLE & ANDROID SEE MOST SUCCESS IN THE USA WITH GAMES & UTILITY APPS 68% iOS 45% ANDROID UTILITES GAMES 30% 32% ANDROID iOS App Developers have the most success with Most Successful App Categories their apps in the USA DEVELOPERS ARE MOVING AWAY FROM PAID APPS 80% 63% ANDROID 2013 46% iOS 35% 2012 Number of Free apps doubled in 2013 compared to 2012 Android apps are 2 times more likely to be free compared to iOS 35% 26% 20% 1996 Ads How developers Not Generating are making money Other In App Purchases MOST DEVELOPERS ARE NOT EARNING ENOUGH FROM THEIR APPS TO BREAK EVEN 73% 67% 59% ANDROID 58% US 2013 41% US US 2012 iOS ANDROID US 10% US 1OS US More developers are not breaking even in 2013 Android apps are 4 times more likely to earn $0 in revenue Most Android developers are not breaking even with their apps compared to 2012 MARKETING NOT ON THE RADAR FOR MOST APP DEVELOPERS 80% ANDROID 66% 52% 60% 2013 22% 23% iOS 2012 iOS ANDROID IOs developers put aside more money for marketing budgets ($1000 or less) Most apps have not been featured in Most developers do not have a marketing budget for their app the app store SO SIO00 NOT THINKING OF NO ABANDONING APP MARKETING OR LESS NOT BREAKING EARNS EVEN UNDER $1000 UNDER MONTHS TRAITS OF 6 MONTH APP LIFESPAN NEW DEVELOPERS MAJORITY OF APPS ARE PAID Ads CLOSED ADS ARE COMMON NOT SEEING APP AS STANDALONE BUSINESS 24 app... promo [email protected] www.facebook.com/AppPromo Twitter @AppPromo APP STORE OPTIMIZATION STRATEGY MONETIZATION MARKETING www.app-promo.com Source: App Promo Developer Survey 2013 & 2012 PAID %24