Listener Driven Radio (LDR) Presents 2011 Year In Review

REINVENTS RADIO RE-IN-VEN-TION LDR turns broadcasters into crowdcasters with technology that connects a radio station's audience with real-time control over a station's playlist. LISTNER DRIVEN RADIO GIVES LISTENERS THE ULTIMATE RADIO EXPERIENCE BY TURNING THEIR COMPUTER, TABLET, OR MOBILE DEVICE INTO A REMOTE CONTROL LDR.1 ALLOWS LISTENERS TO VOTE AND RECEIVE + TEXT, EMAIL, AND INSTANT MESSAGE ALERTS WHEN THEIR FAVORITE SONGS PLAY LDR TAKEOVER PUTS LISTENERS IN COMPLETE CONTROL! SIT BACK AND WATCH AS LISTENERS DRIVE THE RADIO STATION AND CREATE A SOCIAL MUSIC EXPERIENCE 125+ STATIONS AROUND THE WORLD USE LDR, POWER TO THE LISTENERS! 2011 IN REVIEW LORI TAKEOVER 27,734,359|1,329,633 PEOPLE VIEWED LDR.1 IN 2011 PEOPLE VIEWED LDR.TAKEOVER IN 2011 LDR.1 RECEIVED A TOTAL OF THIS IS LDR STATIONS $ THE AVERAGE AN AVG. ADDED OVER 6,022,229 LISTENER VISITS OF 654 $600,000 LDR.TAKEOVER VOTES FOR AND AGAINST SONGS VOTES IN Q3 - Q4 PER HOUR SPONSORSHIPS IN 2011 RELATED TO LDR TIMES PER WEEK 1-1 THE NUMBER OF 75% FACEBOOK SHARES TAKEOVER RECEIVED A TOTAL OF INCREASED 30,613 57% OF LISTENERS VOTE ON LISTENERS SONGS 2+ DAYS PER WEEK NEGATIVE VOTES AGAINST SONGS RECEIVED TOTAL = 5,709,473 -.5M VOTES TEXT, EMAIL OR INSTANT MESSAGE ALERTS FOR THEIR FAVORITE SONGS TAKEOVER RECEIVED A TOTAL OF O 47% O 45% POSITIVE VOTES FOR SONGS 8% TOTAL - 4,980,914 -5M VOTES @LISTENERDRIVEN SENDS AN AVERAGE THE AVERAGE LISTENER STAYS AND VOTES 4,268 TWEETS PER MONTH FOR 23 MINS. BROADCAST RATINGS IMPACT COMPARING A STATION'S TARGET DEMO RATINGS SINCE THEY STARTED USING LDR THE AVERAGE LDR.1 STATION ++ Increased AQH share by 175% ++ Increased cume by 37% THE AVERAGE LDR.TAKEOVER STATION ++ Increased AQH share by 127% ++ Increased cume by 54% LDR VOTER STATISTICS O GENDER AGE 40% MALE 19% UNDER 18 60% FEMALE 33% 18 - 34 30% 35 - 49 19% 50+ ETHNICITY KIDS IN THE HOUSE 77% CAUC. 11% AFR. AM. 3% ASIAN 47% NO KIDS 53% HAS KIDS 7% HISP. 2% OTHER EDUCATION LEVEL INCOME 44% NO COLLEGE 44% COLLEGE 21% $0-30k 28% $30 - 60k 28% $60 - 100k 12% GRAD. SCH. 23% $100k LDR ATTRACTS 16% MORE FEMALES. 10% MORE 18 - 34 YEAR OLDS.. 5% MORE 35 - 49 YEAR OLDS.. 24% MORE AFRICAN AMERICANS... SOURCE: Quantcast, LDR Network, December 2011 THAN THE AVERAGE WEBSITE LISTENERDRIVENRADI0.COM 877.221.7979 INFOGRAPHIC BY: JOE TRANCHITA © COPYRIGHT 2011 SOURCES: Google Analylics, Listener Driven Radio, Quantcost - LDR Network ili