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Link Building Health Care

LINK BUILDING HEALTH CARE VIGOROUS SEO ALTERNATIVES TO SICKENING LINK BUILDING TECHNIQUES In the same way that smoking, drinking in excesS or listening to Mike Oldfield can be fatal for your organisM, some link building techniques can seriously diminish your website's health. It's time to change your habits - here is a list of plagues and an alternative, wholesome way to avoid them. 1.ADDICTIVE GUEST POSTING Guest blogging is a bit like drinking red wine: a glass of good quality stuff a day is good for your heart. Likewise, guest posting periodically amazing content for renowned bloggers will boost your rankings. The problem comes when mammoth quantities and poor quality become the norm. According to Google's Matt Cutts "If people just move away from doing article banks or article directories or article marketing to guest blogging and they don’t raise their quality thresholds for the content, then that can cause problems." 2.POISONING DIRECTORIES The same as home-brewed vodka can leave you blind, cheap directories - ie. those who accept anyone - are harmful for SEO. However, niche directories with high Page Rank and editorial control do exist and are OK for SEO. Some say go 4:1 when it comes to getting regular links and (good) directory links. 3.PARASITE ADVERTORIALS "There's nothing wrong inherently with advertorials or native advertising, but they should not follow PageRank and there should be clear and conspicuous disclosure so that users realise that something is paid, not organic or editorial." Amen, Matt Cutts. In other words, if you are going to pay for your links, be honest about it. 4.BUBONIC CONTENT SYNDICATION So you create that smashing infographic or cracking article that goes viral, only for it to end up on hundreds of dodgy websites that have a link to your site embedded in the same content. Just tell Google you are the original source by using "rel=canonical" and maybe use authorship. 5.ARTHRITIC ANCHOR TEXT If you think you can fool the system by using the keywords with which you want to be found linking to your site, think again. According to Google, a site can be penalised for having links with over-optimised anchor text. Alternatively, use the name of your company or product as an anchor. Sources: Noel Hernandez London 2013 searchengineland.com go up forbes.com exploreb2b.com moz.com

Link Building Health Care

shared by Hernandez-Gonzalez on Sep 19
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This infographic names and shames terrible SEO link-building techniques and provides alternative methods.

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GoUp

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Technology
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