Leverage Pinterest for eCommerce and SEO

LEVERAGING PINTEREST FOR SEO AND ECOMMERCE In 2012, Pinterest broke all records with 10 million monthly unique users in just nine months. According to comScore, the average Pinterest user spends 98 minutes per month on the site, compared to 2.5 hours on Tumblr, and 7 hours on Facebook. SEO VALUE FOR PROFILE CREATION You have 200 characters in the about me section; use them wisely along with targeted keywords. Use meaningful naming for your profile pictures, Choose a simple profile name. Original is best! e.g. "Tech_Magnate" PINTEREST Are you a local business? No problem. Pinterest is still a great SEO opportunity for The key to Pinterest'S SEO GUIDE SEO begins with a completed profile. you. 9. Get your own Indexed Domain Brand Page. [http://www.pinter est.com/source/tec hmagnate.com/] Pinterest SEO Advantages 1. Increase indexing of your shared URLS. 5. The higher your "Repins", the higher the traffic to your website. 8. Increase the social value of 2. Add your homepage URL to your profile. your content 6. Building themed content fwith high authority blogs/websites improves co-citation and increases 3. Great, high-quality backlinks. your SERP rankings. 7. Relationships in different networks increase the chances of your content being shared. 4. Invite & build healthy conversations around your content. PINTEREST FOR ECOMMERCE 80% Set up a Business Account Use attractive & high-res profile images of the top Create and organize Boards 15 Pinterest categories Use High Quality Images are connected Show What Inspires You Y to Add a "Pin it" Button or Widget to Product Pages Pin it eCommerce. Embed Pinterest Boards on your Website Include Product Pins Use Pinterest Analytics to Know what Works Share your Pinterest Account with Others < ADVANTAGES OF PINTEREST FOR ECOMMERCE New Rich Pins for eCommerce are advantageous because: 1. You can create a business profile 2. You're allowed products enrollment on 3 different categories, i.e. Product: Includes real time pricing, availability, and where to buy Recipe: Includes ingredients, cooking time, and serving info Movie: Includes ratings, cast members, and reviews 3. A highly visual portal for client interaction 4. Create a strong community for a unique demographic, e.g. Whole Foods [http://www.pinterest.com/wholefoods/pins/] .And They Buy Too! Average Order Value (AOV) when a user follows through on a purchase from a product seen on social media. $68.78 $80.22 PINS WITH PRICE Customers On Avg,1.5x Likes prefer items with price tags! PINS WITHOUT PRICE On Avg, 1.1x Likes $179.36 An estimated 47% of U.S. online As of May 2012, Pinterest shoppers have made a purchase referrals account for 17% of based on a recommendation from social media driven revenue on Pinterest. Shopify. More Followers! How? Pinterest Tools to track your link performance 1. Follow Others 2. Post Attractive/Useful Pins 3. Be Creative 4. Pin Little & Often 5. Name Your Boards! 6. Don't repeat the same pin frequently 7. Build Links 8. Begin Shared Boards 9. Add the Pinterest Follow button to your website 10. Add the Profile Widget to your website 11. Share! 12. Comment on Popular Pins 13. Find your audience and follow them Curalate Piqora Octopin Pinleague Cyfe Repinly Data Sources: http://business.pinterest.com/rich-pins/ http://www.rakacreative.com/blog/post/pinterest-ecommerce-from-pins-to-riches http://blog.tailwindapp.com/pinterest-seo/ http://searchenginewatch.com/article/2273658/Pinterest-Analytics-The-Ultimate-Guide-to-Tracking-Your- Sites-Performance-on-Pinterest http://www.practicalecommerce.com/articles/4144-10-Ways-to-Use-Pinterest-for-your-Ecommerce-Business hitp://www.business2community.com/pinterest/how-pinterest-can-shape-your-e-commerce-content-strategy -0380568 http://www.smartinsights.com/social-media-marketing/social-media-platforms/pinterest-facebook-twitters -impact-e-commerce-infographic/ http://jetfuelpr.files.wordpress.com/2013/04/pinterest-future-of-e-commerce.jpg http://www.writeontrack.ie/pinterest/how-to-get-more-pinterest-followers/ http://sunnysidesocialmedia.com/how-to-gain-pinteresi-followers/ http://pintalk.net/increase-your-followers-on-pinterest/ TECHMAGNATE O Convert Browsers to Buyers Copyright © 2013 Techmagnate - www.techmagnate.com. All rights reserved.