iPad Air 2 and iPad Mini 3 launch - How it's impacted the trade-in market

APPLE IPAD SELLING PRICE % DECREASE ΥEAR -10% -20% iPad 1 -30% iPad 2 iPad 3 -40% iPad 4 iPad Air -50% iPad Mini -60% -70% Jul '14 Oct '13 Dec '13 Jan '14 Mar '14 Apr '14 Jun '14 Sep '14 TIMESCALE APPLE İPAD SELLING PRICE DECREASE YEAR 400 350 300 250 iPad 1 iPad 2 200 iPad 3 iPad 4 150 iPad Air iPad Mini 100 50 Oct '13 Jan '14 Mar '14 Apr '14 Jun '14 Jul '14 Sep '14 Dec '13 TIMESCALE IPAD SELLING PRICE % DROP FOLLOWING ONE MONTH THE IPAD AIR 2 & MINI 3 RELEASE -5 % - iPad 4 -10% iPad Air – iPad Mini Retina -15% iPad Mini -20% -25% 10th Oct '14 10th Nov '14 TIMESCALE IPAD SELLING PRICE DECLINE FOLLOWING ONE MONTH THE IPAD AIR 2 & MINI 3 RELEASE £350 £300 £250 £200 1 10th Oct '14 £150 1 10th Nov '14 £100 £50 iPad 4 iPad Air iPad Mini iPad Mini Retina TIMESCALE PRICE DROP % DROP PRICE DROP % DROP