iOS vs Android: Revenue Wars

Revenue Wars IOS VS. ANDROID APPS Round #01 BASIC STORE INFO APP STORE GOOGLE PLAY Total Apps 840,000 800,000 -40 Billion 30 Billion Total Downloads 500 Mil 750 Mil Device Activations 5 TOP GROSSING APPS 1 Candy Crush Saga Candy Crush Saga Clash of Clans Marvel War of Heroes 3. Pandora Radio 3 Blood Brothers Marvel War of Heroes The Hobbit Kingdom The Simpsons: Tapped Out The Simpsons: Tapped Out Round #02 REVENUE $1,200-$3,900 average per-app revenue per month depending on platform. An app of generating $1-$500 per month. .35% chance One in three has a developers live below the "app poverty line". That is, they cannot rely on apps as their sole source of income. 14% 13% 25% generate between $1,001 and $5,000 of developers of all developers do not generate any revenue at all. make somewhere between $500 and $1,000 per app. per app per month. Developers in North America generate about 30% more than their European counterparts. European developers generate 47% more revenue than developers in Asia. Less than ( % of all developers make more than $10,000 per app per month. The gap narrows when we look at high-earners, as both platforms have massive scale and the potential to generate huge profits. REVENUE GENERATED 74% 26% by Apple's App Store. by Android, BlackBerry and Windows Phone. ios developers generate about 37% more than Android developers. For every $1 spent on Google Play, $2.45 is spent on iOS. Freemium apps account for (1% of Apple app revenue. Round #03 PAYMENT TO DEVELOPERS March 2013 $8 billion June 2010 $1 billion in payments to developers Jan 2013 $7 billion June 2012 $5 billion Jan 2012 $4 billion October 2011 $3 billion June 2011 $2.5 billion APPLE no available data from Google/Android. Round #04 DEVELOPMENT COST On average costing just above Apple's iOS $27,000 per app. is the most costly platform to target. 21% more expensive than Android 81% more expensive than Blackberry 54% 47% of iOS developers break even. of Android developers break even. Round #05 DEVELOPMENT TIME 39% of developers across all platforms report that development time falls within one and three man-months. 34% report less than 3 months. 28% report more than 3 months. PRESENTED BY WDD www.webdesignerdepot.com Sources: 1. http://148apps.biz/app-store-metrics/ 2. http://www.apple.com/pr/library/2013/01/07App-Store-Tops-40-Billion-Downloads-with-Almost-Half-in-2012.html 3. http://www.visionmobile.com/blog/2013/04/which-apps-make-more-money/ 4. http://www.cultofmac.com/175065/inside-the-app-economy-making-big-money-is-far-from-asure-thing/ 5. http://www.fiercedeveloper.com/story/vision-mobile-average-mobile-app-revenue-under-4k/2012-06-25 6. http://www.guardian.co.uk/technology/appsblog/2012/dec/04/ios-android-revenuesdownloads-country 7. http://www.visionmobile.com/product/developer-economics-2013-the-tools-report/ 8. http://www.visionmobile.com/product/developer-economics-2012/ 9. https://play.google.com/store/apps/collection/topgrossing?hl=en 10. http://appshopper.com/bestsellers/gros/?device-iphone 11. http://appleinsider.com/articles/12/01/24/apple_has_now_paid_4_billion_to_app_store_developers_ 12. http://www.bloomberg.com/news/2012-06-11/apple-has-paid-developers-5-billion-amid-30-billion-downloads.html %4