Internet Marketing Land

INTERNET MARKETNG LAND Facebook PROS Highly trafficked site with user loyalty • Adoption of smartphones is increasing usage • Good for contests and special offers • Can target specific audience by age, sex, location, etc. • Creates social interaction with fans and potential clients CONS • Interaction doesn't often lead to sales • Not all businesses are of a "social" nature • Message reaches limited audience ANCHORS AWAYJRS witter Wheel Twitter Googlet PROS • Find fellow tweeters with similar interests • Ability to broadcast news, specials and articles • Gain followers interested in your products and services PROS • Use can improve search engine rankings • Helps to get your site crawled quickly • Use "circles" to group clients, prospects, loyal customers, etc. Linkedin CONS • Tweets limited to 140 characters • Interaction doesn't often lead to sales • Not all businesses are of a "social" nature • Twitter users expect high level of interaction CONS • Limited adoption and usage PROS • Professional networking online • Groups are great for learning from peers • Good for job prospects or hiring employees • Ability to establish yourself as an expert PVideo Marketing PROS • Online video consumption is growing rapidly • Ability to "tell your story" online • People are more likely to watch video than CONS • Not ideal for retailing products and services • Gets limited use, even from members • Audience isn't looking to make a purchase read • Search Engines like videos You CONS • Cheap videos look cheap Quality videos can be expensive or difficult to produce SEO KONTARIEN in SEO Pay Per Click Cafe PROS • Search Engines are the number one way people search online • Ranking high can mean lots of free traffic to your site PROS • Set Budget • Excellent tracking • Immediate results • Ability to change strategy at will • Can target an unlimited amount of keywords Cafa CONS • Expensive • Unpredictable • Hard to track • Results can take a long time • Can only target a limited number of keywords CONS • You must pay for every click • When budget is reached, advertising stops • Knowledge of AdWords necessary to be successful • Competition can out-bid you Infographic By DavidMcBee.com