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Instant America

INSTANT AMERICA In the world of high speed browsing, no one waits for answers. But a desire for speedy information has made Americans impatient for just about everything. OVER 3 BILLION GOOGLE SEARCHES ARE DONE IN A DAY; Answering 34,000 questions per second. But when questions aren't answered quickly, people ask less: GOOGLE FOUND THAT SLOWING SEARCH RESULTS BY JUST 4/10THS OF A SECOND would reduce the number of searches by 8,000,000 a day. 1 IN 4 PEOPLE ABANDON A WEB PAGE THAT TAKES MORE THAN FOUR SECONDS TO LOAD. Page abandonment !?&% percentage 50% 25% 10 Page load time in seconds 50% OF MOBILE USERS ABANDON A PAGE 50% IF IT DOESN'T LOAD IN 10 SECONDS. 3 out 5 won't return to that site. IN THE U.S., 25% OF MOBILE WEB USERS BROWSE ONLY ON THEIR PHONES, never using a laptop, tablet, or desktop to access the Internet. 79% OF MOBILE WEB CONSUMERS USE THEIR PHONES FOR SHOPPING. !?&% 40% of mobile shoppers will 40% abandon an e-commerce site that doesn't load in 3 seconds. Amazon.com makes about $67 million in sales each day. IT COULD POTENTIALLY LOSE UP TO $1.6 BİLLION PER YEAR BECAUSE OF A 1 SECOND WEB PAGE DELAY. WHAT DOES THE GOOGLE GENERATION LOOK LIKE OFF-SCREEN? 46% of Americans are 46% TWILIGHT skipping the theatre or rental store for the conven- ience of pirated movies. POPCORN 72% 72% of Americans eat fast Each year, millions of Americans food at least once a week. look for love in 3-8 minute speed dating sessions. IN A SURVEY CONDUCTED BY USA TODAY, !?&% The majority of Americans would not wait in line longer than 15 minutes. HALF WOULD NOT RETURN TO AN ESTABLISHMENT THAT KEPT THEM WAITING. 1 IN 5 ADMITTED TO !?&% BEING RUDE TO SOMEONE SERVING THEM "TOO SLOWLY." Created by: OnlineGraduatePrograms.com References: http://googleresearch.blogspot.com/2009/06/speed-matters.html http://blog.kissmetrics.com/loading-time/?wide=1 http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats http://googlemobileads.blogspot.com/2011/04/smartphone-user-study-shows-mobile.html http://www.usatoday.com/news/bythenumbers/2006-05-28-poll-gratification_x.htm http://techland.time.com/2011/11/16/number-of-the-day-70/ http://www.scientificamerican.com/article.cfm?id%3shopping-for-love http://www.webperformancetoday.com/wp-content/uploads/2011/06/infographic-mobile-BLOG.jpg http://www.tree.com/health/obesity-causes-fast-food.aspx http://www.hypebot.com/hypebot/2011/04/how-many-people-really-use-twitter-a- lot-but-less-than-you-think-chart.htm http://www.incomediary.com/top-earning-websites-in-the-world This work is under a Creative Commons license. %24

Instant America

shared by kcatoto on Mar 24
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In today’s world of high-speed browsing, no one waits for answers any more. A desire for speedy information has made Americans impatient for just about everything. Is our high-speed society ruining us?

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