Importance of Social Media Marketing for B2Bs

THE IMPORTANCE OF SOCIAL MEDIA MARKETING FOR B2BS Top Objectives of Social Media Marketing Key Take-Aways For B2BS: Social media marketing is becoming a top priority for businesses. Currently, 91% of B2BS are using social content to generate new leads and drive traffic to their websites. But what exactly does social media marketing mean for B2BS? What tactics work best? ENGAGING CONTENT IS KING. The best way to drive traffic to your website, generate leads and improve SEO is to produce engaging content and post it often. If you provide your target audience with a great resource of useful information, it's more likely that they will hold on to it and continue to use it as a reference into the future. 82% Engage customers and prospects 55% Drive sales 44% Educate the market 2 PROMOTE YOUR CONTENT ACROSS ALL SOCIAL MEDIA CHANNELS It takes time and effort to create content, and you want the right people to see it. Promoting content in different ways for targeted audiences is essential. 43% Why Is Social Media Important? Build thought leadership Social Marketing Planning and Experience 43% Increase website traffic Which Social Networks Are B2B Marketers Using? DON'T SELL. INFORM. If done properly, B2B content marketing is all about providing information that helps your target audience. The goal is to appear to be a trusted source of information and an industry insider and expert. Your target audience will be less likely to pay attention if it's obvious that you are trying to sell to them. 19% SEO 64% 38% of B2BS say they have a defined social marketing strategy. B2B marketers are using content marketing tactics to affect the top of the sales funnel. f in of B2BS rate social media as You Tube the second-most important factor in search, behind strong content (82%). 61% say their social marketing strategy is "ad-hoc". g+ 77% 4% NO EXPERIENCE 16% MORE THAN 3 YEARS f/83% y80% in/80% /61% You Tube g+/39% 17% LESS THAN 6 MONTHS of B2B buyers say they are more likely to buy from a company whose CEO uses social media. Did you know? Approximately 70% of monthly active users in the U.S. and Canada are connected to a local business on Facebook. Did you know? Twitter users visit B2B tech sites at a Did you know? Google+ is the fastest growing social network in history with more than 350 million active users since its launch in 2011. Did you know? Visitors who view Did you know? LinkedIn is 277% more effective for lead generation than Facebook and Twitter. 40% 1-3 YEARS How Experienced product videos are 85% more likely to buy than visitors who don't. are Social Media higher rate (59%) than average internet users (40%). Marketers? 23% 6-12 MONTHS 75% Tips Tips Tips – Tips – Tips >Promote New Blog Content to Increase >Engage with Industry Thought Leaders and Establish Yourself as >Share Presentation Slides with the SlideShare Presentations App >Give Product Tours and Create How-To Videos >Use Circles to Target Your Content to Specific Readership Audiences of B2B buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes. an Expert > THE STATE OF B2B CONTENT MARKETING: TACTICS, SHARING AND METRICS > WHY B2B BRANDS MUST INVEST IN SOCIAL MEDIA IN 2013 > 5 WAYS TO GROW YOUR BUSINESS WITH FACEBOOK > 3 REASONS B2BS SHOULD USE TWITTER TO GENERATE LEADS > HOW B2B MARKETERS CAN SUCCEED ON THE 6 BIG SOCIAL NETWORKS > WHY YOUTUBE MARKETING - PIXABILITY > WHICH SOCIAL NETWORK IS BEST FOR B2B MARKETING? > SOCIAL MED > SOCIAL MEDIA MARKETING INDUSTRY - INFOGRAPHIC #10 >Encourage Relationship Building by Engaging With Customers More Casually >Grow Blog Subscribers by Posting New Blog Content >Optimize Your Videos for Search >Increase Visibility in Search Ranking with Google Authorship >Highlight Products and Services to a >Use Analytics to Tailor Content to What Best Targeted Audience >Show Company Culture by Sharing Photos and Giving a “Behind-the- Scenes" Look >Educate Followers By Sharing Others' Links and Tips Along with Your Content >Solve Customer Service Issues in Real Time >Conduct Market Research with Engages Viewers MARKETING IN THE B2B AREN STILL NEEDS IMPROVEMENT Linkedln Group Polls Momentum wants to engage with our partners and customers! Click on the logos to find us! T Ih Y g+ f in MOMENTUM SOURCES