How Reviews can Increase CTR (Click through Rate) For Local Businesses

HOW REVIEWS CAN INCREASE CTR (click through rate) For Local Businesses? 33% Of Purchasers Check Online Reviews Regularly. Do you read online customer reviews to determine whether a local business is a good business? 70% 59% 60% 49% 49% 50% 39% 33% 40% 29% 30% 22% 20% 12% 10% 0% Regularly Occasionally No 2010 2014 2015 Key Findings: 33% 59% 8% of purchasers regularly read online reviews for local businesses. of purchasers rarely read online reviews for local businesses. of purchasers do not read online reviews. Outcome - A local business must have positive reviews and should get on frequently basis. 100% Will Think About Using A Business That Has 5 Star Rating What percentage of consumers would use a business if it has 'X' amounts of stars 100% 100% 94% 80% 57% 60% 40% 20% 13% 6% 0% 1/5 Stars 2/5 Stars 3/5 Stars 4/5 Stars 5/5 Stars Key Findings: 13% 57% 94% If a business has a one- or two-star rating, merely 13% of consumers will think about using it. If a business has a three-star rating, 57% of consumers will think about using it. If a business has a four-star rating, then 94% of consumers will think about using it. Outcome - Try to get 5start rating 80% Of Purchasers Trust Online Reviews As Much As Personal Recommendations Do you trust online costumer reviews as much as personal recommendations? 40% 34% 33% 35% 31% 30% 26% 26% 25% 21% 22% 22% 20% 20% 19% 17% 20% 15% 8% 10% 5% 0% 0% 0% Yes. if I believe reviews are authentic Yes, for some type of biz, no for others Yes, Always Yes, if there are multipale reviews to read No 2010 | 2014 2015 Key Findings: 80% AUTHENTIC 80 percent belief online reviews as much as personal recommendations. Authenticity of reviews is the most important factor causing consumers to trust reviews. Outcome - Get reviews from cient like (She personal recommending. 73% Of Purchasers Read Reviews On Their PC - The Most in style Device By Far Which of the following devices / mathedos have you used to read reviews for a local business in the last 12 months? 73% 80% 70% 60% 50% 38% 40% 57% 30% 24% 20% 10% 10% 0% Tablet(e.g. iPad) Mobile app (e.g. Yelp, Tripadviser app) PC None of these Mobile internet (Desktop / Laptop) (e.g. Safari, Google) Key Findings: 73% 38% 29% 73% purchasers have read online reviews for a local business on a PC. 38 % purchasers have read online reviews for a local business on a mobile internet browser. 29 % purchasers have read online reviews for a local business on a tablet. Outcome - Website must have responsive design 73% Of Purchasers Form An Opinion By Reading 1–6 Reviews How many online reviews do you need to read before you feel that you can trust that business? 40% 35% 35% M 33% 24 35% 30% 26% 25% 20% 20% 14% 15% 9% 10% 6% 5% 3% 1%| 1% 0% 1 2-3 4-6 7-10 11-20 21-30 31-40 41-50 51+ 1 2014 2015 Key Findings: 40% 73% 13% 40 % of purchasers create an opinion by reading one to three reviews (versus 29 percent in 2014). 73 % of consumers form an opinion by reading one to six reviews (versus 64 % in 2014). Only 13 % require/want reading more than 10 local business reviews. Outcome - Must have at least 6-7 positive reviews 44% Of Purchasers Believe 1 Month Old Review Noteworthy For typical local business, how resent(i.e. new) does an online review need to be, to be relevant? r 35% 29% illi: 30% 25% 25% 20% 15% 15% 15% 10% 10% 3% 3% 5% 0% Within the last 2 weeks 2 years+ Within 6-12 months Within Within 1 month Within 3-6 months Within 2-3 months 2 years Key Findings: 15% 44% 69% 31% 15 % say a review must be written within two weeks to be noteworthy. 44 % say a review must be written within one month to be noteworthy. 69 % say a review must be written within three months to be noteworthy. say that reviews older than three months are noteworthy. Merely 31 % Outcome - Get 1 positive review every week. SOURCES: RESEARCHED BY: BROUGHT TO YOU BY: http://www.business2community.com/ http://www.searchengineland.com/ http://www.brightlocal.com/ MOZRIF WeDig Tech || |||