How People Search on Smartphones

SEARCH ON SMARTPHONES Are Smartphones Used for Search?" The Most Common Browser Activity The Most Visited Websites Accessed via Smartphone News E-mail 45,8% 23,323,000* 18,341,000* Mobile Search 36% Social Networking Weather Social Media 34,3% News 16,742,000* 14,557,000* Weather 25,9% Search Engines 13,545,000* *Visiters per Month The Most Popular Websites Visited via Smartphone Top 10 Mobile Websites* Top 10 Apps* 14,357 12,822 Google Google 10,437 11,025 Facebook Facebook 6,090 7,594 Wikipedia WhatsApp Messenger 5,320 5,372 eBay eBay 4,644 4,382 Amazon.com Amazon.com 4,482 4,365 Youtube Yahoo! 3,628 3,603 Bild GMX 3,506 3,480 MSN / Windows Live / Bing Wetter.com 3,143 3,445 ARD Web.de 3,133 3,094 Yahoo! MSN / Windows Live/Bing *Visitors per Month (in thousands) *Visitors per Month (in thousands) How Do People Search on Smartphones?? The Average Length of a Search OQuery SMARTPHONE TABLET PC 3,05 2,88 2,73 The Average Lenght of a Word The Average Lenght of a Word The Average Lenght of a Word Navigational Search PC TABLET SMARTPHONE 36,9% 32,6% 15,4% When Are Smartphones Used for Search?3 The Usage of Mobile Search on Smartphone, Tablet and PC Desktop* 0.10 - Tablet** 0.08 Smartphone*** 0.06 0.04 0.02 0.00 1. 1. 1. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Hour of the day *Desktop PC is used the most during the main working hours (especially in the office) **Tablets are used particularly in the evening free time (especially on the sofa) ***Smartphones are used throughout the day with slightly increasing intensity Where Do People Search on Smartphones?" 4% Other 2% In Stores 9% 68% At Work At Home 17% On The Go Interpretation: Smartphones are often used from home because it is more convenient and faster than a PC. Who Is Using Smartphone Search?5 8% 14% 13-17 Year Olds 18-24 Year Olds 18% 21% 55+ Year Olds 13-17 Year Olds 19% 20% 45-54 Year Olds 35-44 Year Olds Interpretation: Smartphones are used by all age groups. What Do People Search The Most on Smartphones? Top Pc and Mobile Search from 2012 No. Search Keyword PC Search Volume No. Search Keyword Mobile Search Volume 1. Facebook 83,100,000 1. Facebook 13,600,000 2. еBay 30,400,000 2. Google 5,000,000 3. Youtube 30,400,000 3. Bild 2.740.000 4. GMX 16,600,000 4. Youtube 2,740,000 5. Web.de 16,600,000 5. еВay 1.830.000 6. Amazon 13,600,000 6. Amazon 1,220,000 7. Bild 13,600,000 7. Jappy 1,220,000 8. Google 11,100,000 8. Bild.de 1,100,000 9. Wetter 7,480,000 9. Web.de 1,000,000 10. eBay Kleinanzeigen 6,120,000 10. Facebook.de 1,000,000 11. T-Online 6,120,000 11. T-Online 6,120,000 12. Übersetzer 6,120,000 12. Übersetzer 6,120,000 13. Web 6,120,000 13. Web 6,120,000 14. Yahoo 6,120,000 14. iPhone 5 673,000 15. Spiellafe 5,000,000 15. wetter.de 673,000 16. Telefonbuch 5,000,000 16. eBay Kleinanzeigen 550,000 17. Autoscout 4,090,000 17. Facebook login 550,000 18. Hotmail 4,090,000 18. mobile.de 450,000 19. Jappy 4,090,000 19. T-Online 450,000 20. mobile.de 4,090,000 20. Übersetzer 450,000 21. Movie2k 4,090,000 21. Wikipedia 450,000 22. facebook.de 4,090,000 22. Yahoo 450,000 23. Mobile 4,090,000 23. Bundesliga 368,000 24. Freenet 3,350,000 24. Google Maps 368,000 25. Face 3,350,000 25. Google Übersetzer 368,000 26. Leo 3,350,000 26. Livescore 368,000 27. Maps 3,350,000 27. Telenfonbuch 368,000 28. Oto 3,350,000 28. Tv Programm 368,000 29. Spiegel 3,350,000 29. wer kennt wen 368,000 30. wkw 3,350,000 30. wetter.com 368,000 31. wetter.de 3,350,000 31. facebook.de 368,000 32. web.de 3,350,000 32. das Örtliche 301,000 33. das Örtliche 2,740,000 33. db 301,000 34. db 2,740,000 34. Kicker 301,000 35. Google Übersetzer 2,740,000 35. Spiegel 301,000 36. Postbank 2,740,000 36. Transfermarkt 301,000 37. Routenplaner 2,740,000 37. Web 301,000 38. wer kennt wen 2.740.000 38. fussball.de 301,000 39. Wikipedia 2.740.000 39. Zalando 301,000 40. kinox.to 2,740,000 40. Autoscout 301,000 "Source: Fulgoni (2012): The State of Consumer Online Travel. http://www.comscore.com/Request/Presentations/2012/The_State_of_Consumer_Online_Travel Note: Representative survey conducted in December 2011 among selected American smartphone users 13 years or older. Apps were not considered as the focus of the survey was on websites visited using browsers. Source: comScore (2013): Future in Focus - Digitales Deutschland 2013. http://www.comscore.com/ger/Insights/Presentations_and_Whitepapers/2013/2013_Future_in_Focus_Digitales_Deutschland Note: A three-month average of the number of visitors to websites (October, November, December 2012). Source: Song, Y, Ma, H., Wang, H., Wang, K. (2013): Exploring and Exploiting User Search Behavior on Mobile and Tablet Devices to Improve Search Relevance. In: WWW '13 - Proceedings of the 22nd international con ference on World Wide Web. S. 1201-1212 Note: Over a period of three months, the search engine Bing recorded search queries of more than 3.4 million users in the U.S. Church, K. Oliver N. (2011a): Understanding mobile web and mobile search use in today's dynamic mobile landscape. In: MobileHCI'l 1 - Proceedings of the 13th International Conference on Human Computer Interaction with Mobile Devices and Services. S. 67-76. "Source: Song, Y, Ma, H., Wang, H., Wang, K. (2013): Exploring and Exploiting User Search Behavior on Mobile and Tablet Devices to Improve Search Relevance. In: WWW '13 - Proceedings of the 22nd international con ference on World Wide Web. S. 1201-1212 Note: Over a periodof three months, the search engine Bing recorded search queries of more than 3.4 million users in the U.S. comScore (2013): Future in Focus - Digitales Deutschland 2013. http://www.comscore.com/ger/Insights/Presentations_and_Whitepapers/2013/2013_Future_in_Focus_Digitales_Deutschland "Source: Google Mobile Search Moments (2013): Mobile Search Moments Study. http://www.google.com/think/research-studies/creating-moments-that-matter.html Note: A representative evaluation of 6,303 search queries of smartphone users in the U.S. "Source: comScore (2013): Future in Focus - Digitales Deutschland 2013. http://www.comscore.com/ger/Insights/Presentations_and_Whitepapers/2013/2013_Future_in_Focus_Digitales_Deutschland Note: The age distribution of smartphone users is the same as the one of search engines users. "Source: Frisch, S. (2013): Mein Zeitgeist 2012 für PC und Smartphone - Top 100 Suchbegriffe in Deutschland http://www.sfrisch.de/google-zeitgeist-2012.html ------------------ Infographic "Search on Smartphones by Sebst tse Commons Attribution-NoDerivs 3.0 Unported License. CC BY-ND 3.0 This work is Sebastian Frisch – http://www.sfrisch.de Query Distribution