How Mobile Influences The Shopping Process

lhe firstMoment OF TRUTH According to A.G. Lafley (former CEO of P&G), the first Moment of Truth is the moment a consumer walks up to a store shelf is going and finds the product stocked. nolile! This moment is actually going mobile. It is happening in the hands of consumers, as they use their smart- phones to get info about products, compare features and prices at home or at the store. Just look at these numbers. 2009 2010 23% 32% retailer's Website Consumers are increasingly using mobile phones to access RESEARCHING PRODUCTS ON MOBILE PHONES hubled! has 2009 14% 2010 30% " "ידודודי T'דז"זT Tיתי לI WHEN RESEARCHING PRODUCTS CONSUMERS MOSTLY: LOOK UP PRODUCTS SPECIFICATIONS 33% 20% LOOK COMPARE DIFFERENT PRODUCTS FOR PRICE INFORMATION 47% PURCHASING FROM PHONES HAS QUADRUPLED 2009 2% only! ******* 2010 8% now? AT THE STORE CONSUMERS USE THEIR MOBILE PHONE TO ******* 70% 44% 48% 38% 25% 20% 15% TAKE/SEND A PHOTO SEARCH I EMAIL INSTA GE SCAN USE OR REQUEST ON A POODICT Increasingly people scan barcodes to get information on their mobile phone 1600% is the increase of mobile barcode scanning in 2010 RETAILERS ARE ACKNOWLEDGING THIS CHANGING BEHAVIOR 87% 55% of retailers agree that shoppers easily find a better deal !!! of retailers say shoppers are better connected to information than staff momads Momads is a mobile agency, servicing the Belgian and UK market. It creates and produces ideas for mobile apps, ads and websites. You can find Momads on www.momads.eu Contact us in Belgium: [email protected], +32 475 844 980 Contact us in the UK: [email protected], +44 (0)207 763 5780 Information sources: ForeSee Results Report on Mobile Shopping (UK edition) U http://www.foreseeresults.com/news-events/press-reléases/explosion-in-mobile-retail-u.s.-2010.shtml ScanLife Mobile Barcode Trend Report http://www.scanbuy.com/web/press-kit/144-scanlife-mobile-barcode-trend-report Yahoo Mobile Shopping Framework http://advertising.yahoo.com/industry-knowledge/mobile-shopping-insight.html Motorola Solutions Holiday Study http://mediacenter.motorolasolutions.com/Content/Detail.aspx?ReleaselD=13667&NewsArealD=2&ClientID=1 TEXT OF A PRODUCT RINFO A COUPON BARCODES lhe firstMoment OF TRUTH According to A.G. Lafley (former CEO of P&G), the first Moment of Truth is the moment a consumer walks up to a store shelf is going and finds the product stocked. nolile! This moment is actually going mobile. It is happening in the hands of consumers, as they use their smart- phones to get info about products, compare features and prices at home or at the store. Just look at these numbers. 2009 2010 23% 32% retailer's Website Consumers are increasingly using mobile phones to access RESEARCHING PRODUCTS ON MOBILE PHONES hubled! has 2009 14% 2010 30% T'דז"זT Tיתי לI WHEN RESEARCHING PRODUCTS CONSUMERS MOSTLY: LOOK UP PRODUCTS SPECIFICATIONS 33% 20% LOOK COMPARE DIFFERENT PRODUCTS FOR PRICE INFORMATION 47% PURCHASING FROM PHONES HAS QUADRUPLED Le. i 2009 2% only! ******* 2010 8% now? AT THE STORE CONSUMERS USE THEIR MOBILE PHONE TO ******* 70% 44% 48% 38% 25% 20% 15% TAKE/SEND A PHOTO SEARCH I EMAIL INSTA GE SCAN USE OR REQUEST ON A POODICT Increasingly people scan barcodes to get information on their mobile phone 1600% is the increase of mobile barcode scanning in 2010 RETAILERS ARE ACKNOWLEDGING THIS CHANGING BEHAVIOR 87% 55% of retailers agree that shoppers easily find a better deal !!! of retailers say shoppers are better connected to information than staff momads Momads is a mobile agency, servicing the Belgian and UK market. It creates and produces ideas for mobile apps, ads and websites. You can find Momads on www.momads.eu Contact us in Belgium: [email protected], +32 475 844 980 Contact us in the UK: [email protected], +44 (0)207 763 5780 Information sources: ForeSee Results Report on Mobile Shopping (UK edition) U http://www.foreseeresults.com/news-events/press-reléases/explosion-in-mobile-retail-u.s.-2010.shtml ScanLife Mobile Barcode Trend Report http://www.scanbuy.com/web/press-kit/144-scanlife-mobile-barcode-trend-report Yahoo Mobile Shopping Framework http://advertising.yahoo.com/industry-knowledge/mobile-shopping-insight.html Motorola Solutions Holiday Study http://mediacenter.motorolasolutions.com/Content/Detail.aspx?ReleaselD=13667&NewsArealD=2&ClientID=1 TEXT OF A PRODUCT RINFO A COUPON BARCODES lhe firstMoment OF TRUTH According to A.G. Lafley (former CEO of P&G), the first Moment of Truth is the moment a consumer walks up to a store shelf is going and finds the product stocked. nolile! This moment is actually going mobile. It is happening in the hands of consumers, as they use their smart- phones to get info about products, compare features and prices at home or at the store. Just look at these numbers. 2009 2010 23% 32% retailer's Website Consumers are increasingly using mobile phones to access RESEARCHING PRODUCTS ON MOBILE PHONES hubled! has 2009 14% 2010 30% T'דז"זT Tיתי לI WHEN RESEARCHING PRODUCTS CONSUMERS MOSTLY: LOOK UP PRODUCTS SPECIFICATIONS 33% 20% LOOK COMPARE DIFFERENT PRODUCTS FOR PRICE INFORMATION 47% PURCHASING FROM PHONES HAS QUADRUPLED Le. i 2009 2% only! ******* 2010 8% now? AT THE STORE CONSUMERS USE THEIR MOBILE PHONE TO ******* 70% 44% 48% 38% 25% 20% 15% TAKE/SEND A PHOTO SEARCH I EMAIL INSTA GE SCAN USE OR REQUEST ON A POODICT Increasingly people scan barcodes to get information on their mobile phone 1600% is the increase of mobile barcode scanning in 2010 RETAILERS ARE ACKNOWLEDGING THIS CHANGING BEHAVIOR 87% 55% of retailers agree that shoppers easily find a better deal !!! of retailers say shoppers are better connected to information than staff momads Momads is a mobile agency, servicing the Belgian and UK market. It creates and produces ideas for mobile apps, ads and websites. You can find Momads on www.momads.eu Contact us in Belgium: [email protected], +32 475 844 980 Contact us in the UK: [email protected], +44 (0)207 763 5780 Information sources: ForeSee Results Report on Mobile Shopping (UK edition) U http://www.foreseeresults.com/news-events/press-reléases/explosion-in-mobile-retail-u.s.-2010.shtml ScanLife Mobile Barcode Trend Report http://www.scanbuy.com/web/press-kit/144-scanlife-mobile-barcode-trend-report Yahoo Mobile Shopping Framework http://advertising.yahoo.com/industry-knowledge/mobile-shopping-insight.html Motorola Solutions Holiday Study http://mediacenter.motorolasolutions.com/Content/Detail.aspx?ReleaselD=13667&NewsArealD=2&ClientID=1 TEXT OF A PRODUCT RINFO A COUPON BARCODES lhe firstMoment OF TRUTH According to A.G. Lafley (former CEO of P&G), the first Moment of Truth is the moment a consumer walks up to a store shelf is going and finds the product stocked. nolile! This moment is actually going mobile. It is happening in the hands of consumers, as they use their smart- phones to get info about products, compare features and prices at home or at the store. Just look at these numbers. 2009 2010 23% 32% retailer's Website Consumers are increasingly using mobile phones to access RESEARCHING PRODUCTS ON MOBILE PHONES hubled! has 2009 14% 2010 30% T'דז"זT Tיתי לI WHEN RESEARCHING PRODUCTS CONSUMERS MOSTLY: LOOK UP PRODUCTS SPECIFICATIONS 33% 20% LOOK COMPARE DIFFERENT PRODUCTS FOR PRICE INFORMATION 47% PURCHASING FROM PHONES HAS QUADRUPLED Le. i 2009 2% only! ******* 2010 8% now? AT THE STORE CONSUMERS USE THEIR MOBILE PHONE TO ******* 70% 44% 48% 38% 25% 20% 15% TAKE/SEND A PHOTO SEARCH I EMAIL INSTA GE SCAN USE OR REQUEST ON A POODICT Increasingly people scan barcodes to get information on their mobile phone 1600% is the increase of mobile barcode scanning in 2010 RETAILERS ARE ACKNOWLEDGING THIS CHANGING BEHAVIOR 87% 55% of retailers agree that shoppers easily find a better deal !!! of retailers say shoppers are better connected to information than staff momads Momads is a mobile agency, servicing the Belgian and UK market. It creates and produces ideas for mobile apps, ads and websites. You can find Momads on www.momads.eu Contact us in Belgium: [email protected], +32 475 844 980 Contact us in the UK: [email protected], +44 (0)207 763 5780 Information sources: ForeSee Results Report on Mobile Shopping (UK edition) U http://www.foreseeresults.com/news-events/press-reléases/explosion-in-mobile-retail-u.s.-2010.shtml ScanLife Mobile Barcode Trend Report http://www.scanbuy.com/web/press-kit/144-scanlife-mobile-barcode-trend-report Yahoo Mobile Shopping Framework http://advertising.yahoo.com/industry-knowledge/mobile-shopping-insight.html Motorola Solutions Holiday Study http://mediacenter.motorolasolutions.com/Content/Detail.aspx?ReleaselD=13667&NewsArealD=2&ClientID=1 TEXT OF A PRODUCT RINFO A COUPON BARCODES lhe firstMoment OF TRUTH According to A.G. Lafley (former CEO of P&G), the first Moment of Truth is the moment a consumer walks up to a store shelf is going and finds the product stocked. nolile! This moment is actually going mobile. It is happening in the hands of consumers, as they use their smart- phones to get info about products, compare features and prices at home or at the store. Just look at these numbers. 2009 2010 23% 32% retailer's Website Consumers are increasingly using mobile phones to access RESEARCHING PRODUCTS ON MOBILE PHONES hubled! has 2009 14% 2010 30% T'דז"זT Tיתי לI WHEN RESEARCHING PRODUCTS CONSUMERS MOSTLY: LOOK UP PRODUCTS SPECIFICATIONS 33% 20% LOOK COMPARE DIFFERENT PRODUCTS FOR PRICE INFORMATION 47% PURCHASING FROM PHONES HAS QUADRUPLED Le. i 2009 2% only! ******* 2010 8% now? AT THE STORE CONSUMERS USE THEIR MOBILE PHONE TO ******* 70% 44% 48% 38% 25% 20% 15% TAKE/SEND A PHOTO SEARCH I EMAIL INSTA GE SCAN USE OR REQUEST ON A POODICT Increasingly people scan barcodes to get information on their mobile phone 1600% is the increase of mobile barcode scanning in 2010 RETAILERS ARE ACKNOWLEDGING THIS CHANGING BEHAVIOR 87% 55% of retailers agree that shoppers easily find a better deal !!! of retailers say shoppers are better connected to information than staff momads Momads is a mobile agency, servicing the Belgian and UK market. It creates and produces ideas for mobile apps, ads and websites. You can find Momads on www.momads.eu Contact us in Belgium: [email protected], +32 475 844 980 Contact us in the UK: [email protected], +44 (0)207 763 5780 Information sources: ForeSee Results Report on Mobile Shopping (UK edition) U http://www.foreseeresults.com/news-events/press-reléases/explosion-in-mobile-retail-u.s.-2010.shtml ScanLife Mobile Barcode Trend Report http://www.scanbuy.com/web/press-kit/144-scanlife-mobile-barcode-trend-report Yahoo Mobile Shopping Framework http://advertising.yahoo.com/industry-knowledge/mobile-shopping-insight.html Motorola Solutions Holiday Study http://mediacenter.motorolasolutions.com/Content/Detail.aspx?ReleaselD=13667&NewsArealD=2&ClientID=1 TEXT OF A PRODUCT RINFO A COUPON BARCODES lhe firstMoment OF TRUTH According to A.G. Lafley (former CEO of P&G), the first Moment of Truth is the moment a consumer walks up to a store shelf is going and finds the product stocked. nolile! This moment is actually going mobile. It is happening in the hands of consumers, as they use their smart- phones to get info about products, compare features and prices at home or at the store. Just look at these numbers. 2009 2010 23% 32% retailer's Website Consumers are increasingly using mobile phones to access RESEARCHING PRODUCTS ON MOBILE PHONES hubled! has 2009 14% 2010 30% T'דז"זT Tיתי לI WHEN RESEARCHING PRODUCTS CONSUMERS MOSTLY: LOOK UP PRODUCTS SPECIFICATIONS 33% 20% LOOK COMPARE DIFFERENT PRODUCTS FOR PRICE INFORMATION 47% PURCHASING FROM PHONES HAS QUADRUPLED Le. i 2009 2% only! ******* 2010 8% now? AT THE STORE CONSUMERS USE THEIR MOBILE PHONE TO ******* 70% 44% 48% 38% 25% 20% 15% TAKE/SEND A PHOTO SEARCH I EMAIL INSTA GE SCAN USE OR REQUEST ON A POODICT Increasingly people scan barcodes to get information on their mobile phone 1600% is the increase of mobile barcode scanning in 2010 RETAILERS ARE ACKNOWLEDGING THIS CHANGING BEHAVIOR 87% 55% of retailers agree that shoppers easily find a better deal !!! of retailers say shoppers are better connected to information than staff momads Momads is a mobile agency, servicing the Belgian and UK market. It creates and produces ideas for mobile apps, ads and websites. You can find Momads on www.momads.eu Contact us in Belgium: [email protected], +32 475 844 980 Contact us in the UK: [email protected], +44 (0)207 763 5780 Information sources: ForeSee Results Report on Mobile Shopping (UK edition) U http://www.foreseeresults.com/news-events/press-reléases/explosion-in-mobile-retail-u.s.-2010.shtml ScanLife Mobile Barcode Trend Report http://www.scanbuy.com/web/press-kit/144-scanlife-mobile-barcode-trend-report Yahoo Mobile Shopping Framework http://advertising.yahoo.com/industry-knowledge/mobile-shopping-insight.html Motorola Solutions Holiday Study http://mediacenter.motorolasolutions.com/Content/Detail.aspx?ReleaselD=13667&NewsArealD=2&ClientID=1 TEXT OF A PRODUCT RINFO A COUPON BARCODES lhe firstMoment OF TRUTH According to A.G. Lafley (former CEO of P&G), the first Moment of Truth is the moment a consumer walks up to a store shelf is going and finds the product stocked. nolile! This moment is actually going mobile. It is happening in the hands of consumers, as they use their smart- phones to get info about products, compare features and prices at home or at the store. Just look at these numbers. 2009 2010 23% 32% retailer's Website Consumers are increasingly using mobile phones to access RESEARCHING PRODUCTS ON MOBILE PHONES hubled! has 2009 14% 2010 30% T'דז"זT Tיתי לI WHEN RESEARCHING PRODUCTS CONSUMERS MOSTLY: LOOK UP PRODUCTS SPECIFICATIONS 33% 20% LOOK COMPARE DIFFERENT PRODUCTS FOR PRICE INFORMATION 47% PURCHASING FROM PHONES HAS QUADRUPLED Le. i 2009 2% only! ******* 2010 8% now? AT THE STORE CONSUMERS USE THEIR MOBILE PHONE TO ******* 70% 44% 48% 38% 25% 20% 15% TAKE/SEND A PHOTO SEARCH I EMAIL INSTA GE SCAN USE OR REQUEST ON A POODICT Increasingly people scan barcodes to get information on their mobile phone 1600% is the increase of mobile barcode scanning in 2010 RETAILERS ARE ACKNOWLEDGING THIS CHANGING BEHAVIOR 87% 55% of retailers agree that shoppers easily find a better deal !!! of retailers say shoppers are better connected to information than staff momads Momads is a mobile agency, servicing the Belgian and UK market. It creates and produces ideas for mobile apps, ads and websites. You can find Momads on www.momads.eu Contact us in Belgium: [email protected], +32 475 844 980 Contact us in the UK: [email protected], +44 (0)207 763 5780 Information sources: ForeSee Results Report on Mobile Shopping (UK edition) U http://www.foreseeresults.com/news-events/press-reléases/explosion-in-mobile-retail-u.s.-2010.shtml ScanLife Mobile Barcode Trend Report http://www.scanbuy.com/web/press-kit/144-scanlife-mobile-barcode-trend-report Yahoo Mobile Shopping Framework http://advertising.yahoo.com/industry-knowledge/mobile-shopping-insight.html Motorola Solutions Holiday Study http://mediacenter.motorolasolutions.com/Content/Detail.aspx?ReleaselD=13667&NewsArealD=2&ClientID=1 TEXT OF A PRODUCT RINFO A COUPON BARCODES