How to Market to Engineers

How to Market to Engineers Brought to you by UBM Tech Let the engineers' wants and needs act What they want What they need as your compass Trusted information Supplier information Product data Time for discovery Education & training Tighter collaboration News & analysis More respect New technology Fun Peer involvement Source: UBM Tech Mind of the Engineer Study 2012 Tips to remember PARTNER with like minds BUILD more content free training a community LISTEN CUT CREATE OFFER to learn the jargon Ways to reach engineers ACHIEVE DEEPER ENGAGEMENT WITH ENGINEERS Community Live Events Custom Content eNurturing CONTINUE TO INCREASE ENGAGEMENT Tech Market Papers Webinars Intelligence Video TAKE IT TO THE NEXT LEVEL NEWS START HERE Online Display Newsletters Re-Targeting Be where they are UBM Tech EETimes EDN Electronics' embedded NETW ORK Network reaches 2.3M electronics RL DataSheets.com PLANET ANALOG engineers. TECHONLINE 14.5M page views in 2012. DESIGNCON ARM TechCon- designwest (Source: Adobe Omniture) To talk to engineers, talk to us at: createyournextcustomer.com UBM Tech