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How Google Works

Google(graphic) How google works I'm Feeling Lucky Google Search The official word "The sofiware behind our search technology Conducts a series of simultaneous calculations requiring only a fraction of a second. Tra- ditional search engines rely heavily on how offen a word appéars on a web page. We use more than L00 signals, includiñg our patented PageRank algorithm, to examine the entire limk structure of the web and defer- mine which pages are most important. We then conduct hypertext-matching analysis to determine which pages are relévant to the Specific search being conducted. By combin- ing overall importañce and query-specific relevance, we're able to put the most rel- evant and reliable results first. -Gogle You write a blog post, tweet, update a site, or otherwise add content to the web. Google bots follow links. If there are no links to your site, typically it will not get crawled deeply or regularly. Page titles and link data are stored in one index used for broad and competitive searches. Google bots won't crawl your site if you tell them not to with a robots.txt Google bots crawling the web come across your post. On page content is stored in another index used for obscure and long tail searches. Page content is stored in a reverse index. If links to your site have a nofollow tag, the google bots won't arrive from those links. Once crawled, the page is indexed within seconds. Google may also find your site by being pinged by blog software or xml sitemaps. When you search google you are not searching the active web, but Google's cache of it, which is constantly being updated. Google estimates the domain and page's overall authority based on links. The more links you have from higher authority pages, the greater your own pages' authority. 6oogle is very secretive about its data centers. This is what we knoww so far. Google's Search Quality team and Webspam Team review and refine algorithms. As long as they are not 10,000+ remote testers rate the quality of their searches. Pages are checked against editorial policies. tagged 'nofollow', Google solicits spam reports from users. Google gets DMCA notifications to take down pirated work. Penalties are applied and each page now has many pieces of data attached to it that help in user searches. They can be up to 500,000 square feet and $600 million each. "On most Google queries, you're actually in multiple control or experimental groups simultaneously. Essentially, all the queries are involved in some test." -Patrick Riley, Google search quality engineer in the US, with at least 17 more around the world. There are over 19 data centers User queries Google Google Servers Goo Google suggests keywords based on what has been typed so far. Google servers are housed in standard shipping containers that hold 1,160 servers each. Typical Servers Search Query: 1003043560211 Google uses synonyms to look for similar words to include in the search query. Google data centers highly efficient & Google aims to become carbon neutral. Data centers use between 50-100 megawatts of power and often found near water (cooling). Google may claim millions of results but only 1,000 or less are ever displayed. Result localization: Local websites are promoted in the search results. Initial result set is created. Result set is sorted by authority Google finds relevant ads based on keywords, ad match type and user location. Advertisers operating outside the guidelines may have their ad accounts banned. and PageRank and duplicate pages are removed. With universal search, if Google thinks news results, shopping results, video results, book results, local results, or any other form of vertical search are relevant then they may mix these directly into the search results. Ads are subject to editorial policy If keyword has low search volume or ad generates too few clicks, ads might be automatically disabled. User Personalization: Past websites the user visits are often promoted. Relevant ads are ordered based on earnings potential. (bid x ad quality score) Excessive anchor text manipulation can cause websites to be removed from the results. Favored businesses, per- haps like Amazon.com, maybe be given a discount. Filters applied. Local interconnectivity of the result set: If pages are well linked among other high ranking sites, then their ranking may be boosted. For most advertisers the content is already created but sometimes dynamic keyword content is used to make the ad appear more relevant. Some ads also have exten- sions available, like site links, phone numbers, product links, location, etc. Trending: If the search term has a huge burst in search volume and/or lots of recent news results, google might place additional weighting on fresh results. If the ads generate a high enough clickthrough rate, some may be shown above the search results. Multiple pages from the same domain may be clustered together if they all have a high rank. Organic results displayed The rest go to the right rail where they are displayed. results appear in under a second, billions of times a day, generating over $10 bilion a year for Google! PPCBL2G Google(graphic) How google works I'm Feeling Lucky Google Search The official word "The sofiware behind our search technology Conducts a series of simultaneous calculations requiring only a fraction of a second. Tra- ditional search engines rely heavily on how offen a word appéars on a web page. We use more than L00 signals, includiñg our patented PageRank algorithm, to examine the entire limk structure of the web and defer- mine which pages are most important. We then conduct hypertext-matching analysis to determine which pages are relévant to the Specific search being conducted. By combin- ing overall importañce and query-specific relevance, we're able to put the most rel- evant and reliable results first. -Gogle You write a blog post, tweet, update a site, or otherwise add content to the web. Google bots follow links. If there are no links to your site, typically it will not get crawled deeply or regularly. Page titles and link data are stored in one index used for broad and competitive searches. Google bots won't crawl your site if you tell them not to with a robots.txt Google bots crawling the web come across your post. On page content is stored in another index used for obscure and long tail searches. Page content is stored in a reverse index. If links to your site have a nofollow tag, the google bots won't arrive from those links. Once crawled, the page is indexed within seconds. Google may also find your site by being pinged by blog software or xml sitemaps. When you search google you are not searching the active web, but Google's cache of it, which is constantly being updated. Google estimates the domain and page's overall authority based on links. The more links you have from higher authority pages, the greater your own pages' authority. 6oogle is very secretive about its data centers. This is what we knoww so far. Google's Search Quality team and Webspam Team review and refine algorithms. As long as they are not 10,000+ remote testers rate the quality of their searches. Pages are checked against editorial policies. tagged 'nofollow', Google solicits spam reports from users. Google gets DMCA notifications to take down pirated work. Penalties are applied and each page now has many pieces of data attached to it that help in user searches. They can be up to 500,000 square feet and $600 million each. "On most Google queries, you're actually in multiple control or experimental groups simultaneously. Essentially, all the queries are involved in some test." -Patrick Riley, Google search quality engineer in the US, with at least 17 more around the world. There are over 19 data centers User queries Google Google Servers Goo Google suggests keywords based on what has been typed so far. Google servers are housed in standard shipping containers that hold 1,160 servers each. Typical Servers Search Query: 1003043560211 Google uses synonyms to look for similar words to include in the search query. Google data centers highly efficient & Google aims to become carbon neutral. Data centers use between 50-100 megawatts of power and often found near water (cooling). Google may claim millions of results but only 1,000 or less are ever displayed. Result localization: Local websites are promoted in the search results. Initial result set is created. Result set is sorted by authority Google finds relevant ads based on keywords, ad match type and user location. Advertisers operating outside the guidelines may have their ad accounts banned. and PageRank and duplicate pages are removed. With universal search, if Google thinks news results, shopping results, video results, book results, local results, or any other form of vertical search are relevant then they may mix these directly into the search results. Ads are subject to editorial policy If keyword has low search volume or ad generates too few clicks, ads might be automatically disabled. User Personalization: Past websites the user visits are often promoted. Relevant ads are ordered based on earnings potential. (bid x ad quality score) Excessive anchor text manipulation can cause websites to be removed from the results. Favored businesses, per- haps like Amazon.com, maybe be given a discount. Filters applied. Local interconnectivity of the result set: If pages are well linked among other high ranking sites, then their ranking may be boosted. For most advertisers the content is already created but sometimes dynamic keyword content is used to make the ad appear more relevant. Some ads also have exten- sions available, like site links, phone numbers, product links, location, etc. Trending: If the search term has a huge burst in search volume and/or lots of recent news results, google might place additional weighting on fresh results. If the ads generate a high enough clickthrough rate, some may be shown above the search results. Multiple pages from the same domain may be clustered together if they all have a high rank. Organic results displayed The rest go to the right rail where they are displayed. results appear in under a second, billions of times a day, generating over $10 bilion a year for Google! PPCBL2G Google(graphic) How google works I'm Feeling Lucky Google Search The official word "The sofiware behind our search technology Conducts a series of simultaneous calculations requiring only a fraction of a second. Tra- ditional search engines rely heavily on how offen a word appéars on a web page. We use more than L00 signals, includiñg our patented PageRank algorithm, to examine the entire limk structure of the web and defer- mine which pages are most important. We then conduct hypertext-matching analysis to determine which pages are relévant to the Specific search being conducted. By combin- ing overall importañce and query-specific relevance, we're able to put the most rel- evant and reliable results first. -Gogle You write a blog post, tweet, update a site, or otherwise add content to the web. Google bots follow links. If there are no links to your site, typically it will not get crawled deeply or regularly. Page titles and link data are stored in one index used for broad and competitive searches. Google bots won't crawl your site if you tell them not to with a robots.txt Google bots crawling the web come across your post. On page content is stored in another index used for obscure and long tail searches. Page content is stored in a reverse index. If links to your site have a nofollow tag, the google bots won't arrive from those links. Once crawled, the page is indexed within seconds. Google may also find your site by being pinged by blog software or xml sitemaps. When you search google you are not searching the active web, but Google's cache of it, which is constantly being updated. Google estimates the domain and page's overall authority based on links. The more links you have from higher authority pages, the greater your own pages' authority. 6oogle is very secretive about its data centers. This is what we knoww so far. Google's Search Quality team and Webspam Team review and refine algorithms. As long as they are not 10,000+ remote testers rate the quality of their searches. Pages are checked against editorial policies. tagged 'nofollow', Google solicits spam reports from users. Google gets DMCA notifications to take down pirated work. Penalties are applied and each page now has many pieces of data attached to it that help in user searches. They can be up to 500,000 square feet and $600 million each. "On most Google queries, you're actually in multiple control or experimental groups simultaneously. Essentially, all the queries are involved in some test." -Patrick Riley, Google search quality engineer in the US, with at least 17 more around the world. There are over 19 data centers User queries Google Google Servers Goo Google suggests keywords based on what has been typed so far. Google servers are housed in standard shipping containers that hold 1,160 servers each. Typical Servers Search Query: 1003043560211 Google uses synonyms to look for similar words to include in the search query. Google data centers highly efficient & Google aims to become carbon neutral. Data centers use between 50-100 megawatts of power and often found near water (cooling). Google may claim millions of results but only 1,000 or less are ever displayed. Result localization: Local websites are promoted in the search results. Initial result set is created. Result set is sorted by authority Google finds relevant ads based on keywords, ad match type and user location. Advertisers operating outside the guidelines may have their ad accounts banned. and PageRank and duplicate pages are removed. With universal search, if Google thinks news results, shopping results, video results, book results, local results, or any other form of vertical search are relevant then they may mix these directly into the search results. Ads are subject to editorial policy If keyword has low search volume or ad generates too few clicks, ads might be automatically disabled. User Personalization: Past websites the user visits are often promoted. Relevant ads are ordered based on earnings potential. (bid x ad quality score) Excessive anchor text manipulation can cause websites to be removed from the results. Favored businesses, per- haps like Amazon.com, maybe be given a discount. Filters applied. Local interconnectivity of the result set: If pages are well linked among other high ranking sites, then their ranking may be boosted. For most advertisers the content is already created but sometimes dynamic keyword content is used to make the ad appear more relevant. Some ads also have exten- sions available, like site links, phone numbers, product links, location, etc. Trending: If the search term has a huge burst in search volume and/or lots of recent news results, google might place additional weighting on fresh results. If the ads generate a high enough clickthrough rate, some may be shown above the search results. Multiple pages from the same domain may be clustered together if they all have a high rank. Organic results displayed The rest go to the right rail where they are displayed. results appear in under a second, billions of times a day, generating over $10 bilion a year for Google! PPCBL2G Google(graphic) How google works I'm Feeling Lucky Google Search The official word "The sofiware behind our search technology Conducts a series of simultaneous calculations requiring only a fraction of a second. Tra- ditional search engines rely heavily on how offen a word appéars on a web page. We use more than L00 signals, includiñg our patented PageRank algorithm, to examine the entire limk structure of the web and defer- mine which pages are most important. We then conduct hypertext-matching analysis to determine which pages are relévant to the Specific search being conducted. By combin- ing overall importañce and query-specific relevance, we're able to put the most rel- evant and reliable results first. -Gogle You write a blog post, tweet, update a site, or otherwise add content to the web. Google bots follow links. If there are no links to your site, typically it will not get crawled deeply or regularly. Page titles and link data are stored in one index used for broad and competitive searches. Google bots won't crawl your site if you tell them not to with a robots.txt Google bots crawling the web come across your post. On page content is stored in another index used for obscure and long tail searches. Page content is stored in a reverse index. If links to your site have a nofollow tag, the google bots won't arrive from those links. Once crawled, the page is indexed within seconds. Google may also find your site by being pinged by blog software or xml sitemaps. When you search google you are not searching the active web, but Google's cache of it, which is constantly being updated. Google estimates the domain and page's overall authority based on links. The more links you have from higher authority pages, the greater your own pages' authority. 6oogle is very secretive about its data centers. This is what we knoww so far. Google's Search Quality team and Webspam Team review and refine algorithms. As long as they are not 10,000+ remote testers rate the quality of their searches. Pages are checked against editorial policies. tagged 'nofollow', Google solicits spam reports from users. Google gets DMCA notifications to take down pirated work. Penalties are applied and each page now has many pieces of data attached to it that help in user searches. They can be up to 500,000 square feet and $600 million each. "On most Google queries, you're actually in multiple control or experimental groups simultaneously. Essentially, all the queries are involved in some test." -Patrick Riley, Google search quality engineer in the US, with at least 17 more around the world. There are over 19 data centers User queries Google Google Servers Goo Google suggests keywords based on what has been typed so far. Google servers are housed in standard shipping containers that hold 1,160 servers each. Typical Servers Search Query: 1003043560211 Google uses synonyms to look for similar words to include in the search query. Google data centers highly efficient & Google aims to become carbon neutral. Data centers use between 50-100 megawatts of power and often found near water (cooling). Google may claim millions of results but only 1,000 or less are ever displayed. Result localization: Local websites are promoted in the search results. Initial result set is created. Result set is sorted by authority Google finds relevant ads based on keywords, ad match type and user location. Advertisers operating outside the guidelines may have their ad accounts banned. and PageRank and duplicate pages are removed. With universal search, if Google thinks news results, shopping results, video results, book results, local results, or any other form of vertical search are relevant then they may mix these directly into the search results. Ads are subject to editorial policy If keyword has low search volume or ad generates too few clicks, ads might be automatically disabled. User Personalization: Past websites the user visits are often promoted. Relevant ads are ordered based on earnings potential. (bid x ad quality score) Excessive anchor text manipulation can cause websites to be removed from the results. Favored businesses, per- haps like Amazon.com, maybe be given a discount. Filters applied. Local interconnectivity of the result set: If pages are well linked among other high ranking sites, then their ranking may be boosted. For most advertisers the content is already created but sometimes dynamic keyword content is used to make the ad appear more relevant. Some ads also have exten- sions available, like site links, phone numbers, product links, location, etc. Trending: If the search term has a huge burst in search volume and/or lots of recent news results, google might place additional weighting on fresh results. If the ads generate a high enough clickthrough rate, some may be shown above the search results. Multiple pages from the same domain may be clustered together if they all have a high rank. Organic results displayed The rest go to the right rail where they are displayed. results appear in under a second, billions of times a day, generating over $10 bilion a year for Google! PPCBL2G

How Google Works

shared by amie on May 03
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We go to Google and type in a few words to conduct a search and think nothing of it but behind the scenes Google's search is sophisticated and fine tuned. Using their patented page rank algorithm Goo...

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