How Companies Are Targeting Customers And Predicting Behaviors With Analytics

CAN I RECOMMEND ANYTHING ELSE? Today, many companies are using predictive analytics to anticipate their customers' behaviors and needs. By analyzing customers' past behaviors, sites like Amazon, Netflix, OkCupid, Pandora and Twitter create recommendations for other products or services. Here, we take a look at these 5 analytics-driven companies to see how their customers use and benefit from their predictions. HOW COMPANIES ARE TARGETING CUSTOMERS AND PREDICTING BEHAVIORS WITH ANALYTICS WHAT THEY TRACK HOW THEY USE IT AMAZON NUMBER OF USERS Customers' past purchases Items customers have rated and liked Customers' purchases compared to similar purchases by other To make customers future product 89+ MILLION recommendations Items in customers' ACTIVE USERS virtual shopping carts 36.6 MILLION NETFLIX STREAMING SUBSCRIBERS NETFLIX Users' ratings on movies To produce additional and television shows movie, TV show and genre recommendations 8 MILLION DVD SUBSCRIBERS OKCUPID Answers to personal questions To generate match Users' ratings of each other percentages with other compatible singles 7.3 MILLION UNIQUE MONTHLY USERS Keywords in personal profiles PANDORA 70+ MILLION To create new music Users' ratings of individual songs, artists or genres ACTIVE USERS recommendations TWITTER Users' connections The websites users To recommend visit (if sites have new connections "follow" or "tweet" buttons installed on the pages) 200+ MILLION ACTIVE USERS By providing recommendations based on predictive analytics, these companies are giving their customers the ability to take their brand experiences into their own hands and make customized, educated decisions. This level of personalization supports better customer retention and reinforces brand loyalty. With millions of users each, they are all so successful because they anticipate their customers' wants and needs, thereby eliminating any reason to go elsewhere. Created by Lattice cOLUMN FIVE CEC ill Jollh