How to Choose a Cloud Ecommerce Platform



Brightpearl provides a multichannel ecommerce platform and is often asked by its clients to recommend a webstore engine for them to choose. They have developed a set of questions they ask to establish what would be right for their client and they are sharing it here.


Magento is fully customisable but you will need to either be

technical or have a developer to make the customisations.

Bigcommerce and Shopify lets you customise its templates by giving you access to and html but not change features or edit the platform code.

Add-ons, features,

transaction fees

Magento being fully customisable has as many features and add-ons as you are prepared to integrate but it is less 'out-of-the-box�۪ than the other two.

Bigcommerce comes with a lot of features built in with the initial pay plan so you are ready to go straight away.

Shofy is missing a number of standard features so you will need to buy some add-ons and on lower tariffs a 25% transactional fee may apply.

Open Source

Magento is open source which means that you get more flexibility and full ownership of your site, you will not be locked in to somebody else's development cycle. However, the responsibility is on you to maintain and support and there is little recourse if there are bugs with the system etc. There is a large community around Magento that can help you.

Bigcommerce and Shopify are SaaS apps, they develop, maintain and support the software for you. It will continue to improve without you needing to lift a finger.

However, you have little control over what gets developed and when.

Your choice of

ecommerce engine

Remember this is a rough guide to get you started. All of these solutions have their fans and detractors and it really is worth trialling each of them. Magento gives more freedom in how you build it at the cost of requiring or hiring more technical talent. Bigcommarce and Shopify take a more templated approach, building beautiful options but at the risk of looking like another company using the same template.

Managing many


Each of these ecommerce choices come with plug���ins and add-ons and a variety of tools to help you list and manage each one. The problem for a business though is that when they grow and add channels or volume how do they manage ALL of them as opposed to EACH of them?

That is the stage where it makes sense to technology at the back and to act as a central hub.

How TECHNICAL Are you?


Do you need to be able to customise everything?


Can you afford to hire a developer?


I want to edit the code

NO - I'm happy to just work with pre-built features

YES - Are you happy working with an open-source product?

NO - Would you prefer a more each month for all features or pay separately for add-ons or transactions later on?

YES - Absolutely open source all the way

NO - I'd prefer the cost was all-in

NO - I'd rather have a lower starting cost and add later

Magento Bigcommerce Shopify

Do you also sell on other channels like eBay, Amazon, phone or perhaps In a store?

Yes, and in large volume -> YES

No, but I'd like to -> NO

NO <- No, we only have our website

YES - Invest in a central management system

NO - Use the inventory and listing tools provided by the ecommerce vendors

How to Choose a Cloud Ecommerce Platform

shared by billytrail on May 21, 2013 in Technology


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The cloud is unquestionably where people are increasingly turning to find fast-to-deploy and effective online retail websites as the main street becomes ever more difficult to run a business on. Peopl...
Tags: internet
Category: Technology


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