How are Australians Shopping Online?
how are Australia's online purchase behaviours are changing. OUTRIDER Australians shopping online? GLOBAL REVIEWS Comparing results from a behavioural study by Outrider and Global Reviews held in 2009 and 2011, the research found that Aussies are: • relying on search more • using fewer keywords • Clicking on brands • influenced by social networks 61% 57% 54% 53% brand & shop 47% 46% 43% search terms have become 39% 66% more popular jeans of us begin product research with a search engine generic search terms have lounge suites become less popular 2009 2011 2009 2011 we're better at searching how do we use our we're using 2.3 search terms in 2009 fewer search search results? terms 1.7 search terms in 2011 2.7 searches to find product in 2009 2.4 searches to find product 2011 26% we're completing fewer searches to find products compared jeans online in 2009 53% compared jeans online in 2011 50% in 2011 jeans Trusted Brand 29% in 2009 24% in 2011 39% in 2009 jeans we're twice as we're less likely to use likely to compare products online we're more likely to click on a brand we trust catalogues and newspapers for product research what influences us? Facebook is the only social media platform f one-in-three high earners* have been influenced by Facebook to one-in-four high earners* have been influenced by Facebook to purchase a product offline * participants who earn more than $75,000 pa with serious online and are heavy internet purchase influence purchase a product online users (20+ hours)
How are Australians Shopping Online?
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