History of Online Advertising

THE HISTORY OF ONLINE ADVERTISING BEFORE THE BANNER THERE WAS SPAM.. 1978 V First Spam Email Sent O000o O0000 O 0 0 0 0 O 0 0000 0 O O 1993 1984 V First clickable banner sold to GNN. V Prodigy is incorporated. Later it became the first prodigy company to deliver Advertisements but they were not clickable. 1994 Netscape CompuServe & America Online start their web portals. V Marc Andreessen and Jim Clark start NetScape. V OCTOBER: Hotwired starts selling ad space in large quantities and the term "banner advertising" was coined. Vibe (Time Inc. s magazine) receives $20,000 from MCI communication for an ad on its homepage. 1995 V Yahoo transformed itself from just being a web directory to a commercial business. V Companies were still spending millions buying a spot. V AT&T and Saturn purchased banner ads on Pathfinder for $30,000 V Report from Forrester Research estimates online ad spend at $37 million. V CBS launches its website. V GNN acquired by AOL for $11 million. V Netscape and Infoseek changed their advertisement pricing model to CPM (IMPORTANT) V MSN online is launched by Microsoft. V 24 million adults in North America are online. d uble click MarketWatch 1996 THE WALL STREET JOURNAL V Focalink Communications launched its MarketWatch and SmartBanner Media Planning Service. V DoubleClick Launched. V New York Times & Wall street journal start their website. V Doubleclick develops and launches DART. 1997 John Shiple invents Pop-ups Ads. ADS POP - UP ADS V Prodigy transformed into an ISP. ISP 1999 1998 V Online Advertising reaches $1 billion. V Goto.com s Bill Gross invented a model similar to PPC called the paid placement model. Google Larry Page and Sergey Brin founded Google. V Automated aucțion/bidding for ranking launched. ADVERSITINS HEP Google AdWords 2000 V Dot com Bubble Bursts V Adwords is introduced 2001 GoTo.com renamed itself Overture Google made $85 million from its CPM ads while Overture earned $288 million selling PPM. 2002 V PPC model introduced by Google. PPG 2003 V Overture was brought by Yahoo adpushup INFOGRAPHIC BY: Ad Pushup - A/B Testing for Publishers www.adpushup.com