The Growth of Mobile Advertising

GOING MOBILE The growth of mobile advertising In the middle ages, young boys were hired by businesses to run through the streets shouting messages. Advertising has come a long way since then. HOW THE MOBILE AD CAME TO BE 1973 Motorola invents the first portable phone handset 1993 The first online banner ad is sold in California 2000 The first mobile advertising conference is held in London Google Create your ad See your ad on Google and our partner sites Google launches Google AdWords 2006 Admob launches its mobile advertising platform with $47.2M in funding 2007 Apple introduces the iPhone Google launches the Android phone 2009 Google buys admob 2010 2010 The U.S. mobile advertising market is valued at Apple releases iAd, a mobile advertising platform $1.45 BILLION 2012 Facebook launches mobile ads on the Facebook mobile app MOBILE ADVERTISING TODAY In 2013, mobile ad spending reached an estimated Almost DOUBLE $8-10- BILLION In-app ads are expected to reach $17 BILLION by 2018 the 2012 total 1/10 th of the total internet ad market in the US Up from $3.5 billion in 2013 In-app ads are the fastest-growing sector of the mobile advertising market In-app ads can yield 20% 2000% higher click-through than other ads user engagement Sponsored tweets have now was Dn widely nominated? Actor, supporting actor, picture, p Ads feature prominently on Facebook mobile. embedded themselves more. into our Twitter streams. The Academy hetcaeny Just a few actors hanging out at unch aomlunch Oscars pia.twitter.comVLUHgNo O Promoted by The Aademy Richard Henry richarcheny Hello Kty "Her helcht is oed as five ao Samsung Mobiles US division doubled its mobile ad spending in the first quarter of 2012 ---------------------- Samsung's marketing director claimed that mobile ads cost 1/7 the amount of online ads while being twice as effective Samsung Mobile is sending targeted messages to iPhone users that offer them $300 to trade in their phone for a new Samsung device Brands now recognize mobile advertising as a way to INTERACT WITH CONSUMERS IN A TARGETED WAY The average user engages with their mobile device Meaning an average time spent of 2 hours 21 minutes a 200 times a day. day on their mobile. They can send special offers on merchandise as you walk past it They can suggest products to shoppers via smartphone and even guide them to where the product is Apple iBeacon They can prepare pre-paid orders as soon as you walk through the door You must have the stores app installed on your iPhone for them to be able to engage with you This technology, launched in Summer 2013, allows in-store transmitters to detect and engage with you as soon as you walk into the store The developing world has 4.5 BILLION mobile subscribers Only 25% of these users have Internet access at home Mobile devices are the best way for companies with a global audience to reach these billions of consumers Bank of America Merrill Lynch predicts that the US mobile ad market will grow from: Today, mobile ad spending is ONLY 1% of all advertising $18.3 BILLION $3.6 BILLION to spending in the US 2011 2015 By 2018, Tablets are propelling mobile ad spending ad spending will be split 50/50 between CPM (cost per 1,000 impressions) is higher with tablets than smartphones when using rich media smartphones and tablets Creative Twists on Traditional Ad Types In between gameplay, apps make suggestions of similar apps and services to users: O Top Apps Free Apps of the day Dunkin Donuts DD The eal n Elite Have you gone mobile? Ayakashi Ghost a Fashion Story Man Yo Owe Hot Ctte Spartan Wars: Flite E. FREE ***** Newsnt LHEE Powered by tartagp Sources: mashable.com/2011/04/19/effective-appvertising/ pando.com/2013/12/20/in-2014-mobile-advertising-will-grow-up/ partners.gamehouse.com/mobile-advertising-next-big-thing-big-brands/ webrunnemedia.com/its-no-secret-mobile-advertising-is-growingbut-why/ theguardian.com/technology/2014/jan/13/what-is-apple-ibeacon-retail-tracking venturebeat.com/2014/01/06/in-app-ads-fastest-growing-sector-of-mobile-advertising/ eztexting.com/sms-marketing-resources/tips-tricks-articles/history-mobile-marketing.html partners.gamehouse.com/mobile-advertising-history-2-5-pound-brick-multi-billion-dollar-industry/ forbes.com/sites/timworstall/2013/12/12/googles-youtube-ad-revenues-may-hit-5-6-billion-in-2013/ linkedin.com/today/post/article/20131219235454-46951391-why-mobile-will-become-the-dominant-screen-for-advertising Startapp Presented by www.startapp.com