Generation Z

GENERATION BORNINTO TECH INFORMATION MOSTARE IN THEIR EARLY TEENS Generation Z also known as the silent generation, iGeneration, digital generation, generation quiet and net generation. 1992 1993 BORN BETVEEN 1992AND2010 Make up 18% of the world's population Hurley 2007 2008 /2009 2010 THEYRE SHARING FERGEPTIONS OF BRANDS AND PRODUCTS 2011 CHARACTERISTICS Most of formative years Used to instant action and spent on the web satisfaction Communicate via the internet, have very little verbal communication skills. DONFTBELIEVE INMEETING FRIENDS AND DEVELORING RELATIONSHIPS INDIVIDUALISTICAND HAVE THEIR OWN FERSONA Means of communication is Have high regard for their privacy mainly through online communities like Orkut, Google, and Face Book Less likely to travel and step out of their homes for anything Don't believe in living according to social norms MORE THAN FOUBIN AVE VILL IGE COGILNETIORKS THIBVER BEHAVIOR Nearly half of teens who use the Internet buy things online 96% 749% They're not brand loyal but considers the product more important I US teens I Total internet users 96% of U.S. teens ages 12 to 17 will use the Internet at least monthly Care about finding and sharing the best stuff in the world GENERATION Z IS A GENERATION OF SELF-BRANDERS. Gen Z love the intuitivity of the iPad over the mobile and for them they just think that the iPad gets them. They are communicating in many ways with IM, constant updates, thousands of texts a month, etc They're not easily impressed with old marketing tactics because they themselves are realizing that there is a new way that is more effective: viral TKANGRARENGY, CEACEUNGE GLEXIBILIN, EMPLOYMENT Generation Z is beginning to and personal freedom are all non-negotiable aspects of Generation Z's work ethic join the workforce IGHORING THEM-OR WORE trying to force-fit them into a traditional job environment-could result in peer frustration, reduced productivity, low morale, and a lack of employee EPECTED engagement to be less well-off than their parents MANYINTHISCENERATION can expect to spend more time job-seeking or job-jumping ARE LESS ABLE to sustain VOu SMILE themselves as independent households THEY EXPECT access to social networks at work. GENERATION Z expects to be informed, to be allowed to respond, and to FOR THESE YOUNG PEERS, facebook have their responses heard and connectivity and the use of modern media is as natural as breathing acknowledged f cm Dess Instant and text messaging, social media, and online networking are ubiquitous to Generation Z's social, personal, and emerging professional lives WHEN THEYGRADUATE, THEIR JOB PROSPECTS WILLBESHM They're the first generation to live in a world that promises them less than what their parents had EDUCATION TRENDS Interactive textbooks, educational games, and collaborative projects are just a few of the ways educators are using tech to get the digital generation better involved. MOEIGED FORULURIYORHONEGCHOOLING wnthuHE WEB ISTHE MORTOOL Increase in visual learning as the Gen Z kids engage in web browsing and information overloading Increase in blogging and other kinds of online collaborative projects are common in classrooms including podcasting, digital media, and even video editing and design. NY Games as additional with the skills and needs of Gen Z students. More emphasis on critical thinking and problem solving over the ability to recall historical dates resource that works well PlayStation AMAY FROM SEEKINGADEGREE RIGHT oUT OF HIGHSCHOOL. TIGENERATION Z, THERE WIL BEAMOUE Educators are tailoring information to be more bite-sized creating shorter and straightforward lessons. PREDICTIONS Gen Z will be much more organised and strategic than the Gen Y THEY WILL SPEAK OLTWITH LESS NOISE DNORE LATLON THE DECISIONS THEY MAKE are more likely to be based on conversations they have with their families THEY ARE MUCH MORE LIKELY to be traditionalist in their outlook and may be the most loyal generation we have seen since the 70's. THIS GEN Z want to go beyond engagement, they want conversations and they will expect more from their brands then ever before. RESOURCES: http://babyboomercaretaker.com/baby-boomer/generation-z/index.html http://mashable.com/2011/04/08/marketing-generation-z/ http://babyboomercaretaker.com/baby-boomer/generation-z/Age-Group-Of-Generation-Zhtml http://babyboomercaretaker.com/baby-boomer/generation-z/Generation-Z-Characteristics.html http://www.imediaconnection.com/content/27425.asp http://opensource.com/business/11/9/z-open-source-generation http://www.quepublishing.com/articles/article.aspx?p=1753977 http://www.thestrategyweb.com/global-generation-z-study-how-teens-see-the-digital-future http://www.bestcollegesonline.com/blog/2011/08/16/8-important-education-trends-in-generation-z/ http://www.theyouthexpert.com/2011/01/generation-z-predictions.html ,RECIPESFORLIFE O)