Generation Cloud

You Tube hotmail flickr GENERATION CLOUD facebook Fun facts about how Brits rely on cloud services O'12% £200 £2.3bn the average value of 'stuff" -music, books, movles etc - shared In the cloud by 24% of Brits Total value of films, music and books etc stored online 12% of men, and 9% of women, use Hotmall, Flickr, YouTube and other doud services for more than 5 hours per day 31% 66% 29% 11% of Brits have considered their 'digital Inherltance (music, photos, emalls, etc) use the cloud for 2 hours or more ever day of Brits have passwords In their wills or plan to do so use the doud without even realising It 12% store more than 1,000 emails in Hotmail, Gmail and Yahoo mail O 13% store more than 500 photos 9% share more than 50 10% store more than 500 tracks movies/films 6% have so much storage, they don't know how much they use 17% use more than 500GB storage 38% believe CDs will be collectors' items by 2020 RIP 28% believe DVDS will be collectors' items 2020 14% won't own any physical books 11% won't own a TV About the research The study, 'Generation Cloud', commissioned by Rackspace in association with the centre for Creative and Social Technology (CAST) at Goldsmiths, University of London, analysed the 'connected' lives of everyday people to reveal what we are sharing and hosting in the cloud. The study was supported by quantitative research into attitudes and behaviour regarding the cloud among 2,000 UK adults. rackspace. HOSTING