Game of Phones

Roots CREATIVE | SEARCH | MARKETING We've put together this information filled The Rise of the Smartphone. [www.rootscre.. graphic so you can see the huge opportunity for GAME OF PHONES small and medium businesses in the world of mobile browsing. ? So, what's the big deal? Only 11% Ue 48% are of the top 'frustrated or BRITISH SMBS annoyed' with non-optimised 10,000 websites are Not only that, responsive! websites. but 52% of consumers surveyed said that they would be less likely to No website Not mobile friendly engage with the companies at 45% 45% Mobile friendly fault. MF Transactional Only 4% have "transactional" How many people have one of these "devices", then? mobile websites! This is a site that has the abilty to process financial transactions. Did you know that over 50% 47% say they use their tablet as the primary means of UK homes now own a tablet computer? of browsing the web! In 2015, a whopping 90% of 16 to 24 year olds owneda 90% 66% 50% smartphone. It's not just the young however, 55-64 25-54 16-24 year olds year olds more an more year olds and more 55 to 64 year olds are getting involved! iPhones are the most popular smartphone in the UK with hTC Samsung in close second, followed by HTC. SAMSUNG NOKIA SONY BlackBerry GOLLYI By some estimates, worldwide, more people own a mobile phone ? .and they use them a lot, you say? than a toothbrush! 85 average phones on. As a country as a whole, that's over MasterCard 4 billion 'looks' every single day! 40% have made a mobile eCommerce payment We look at 13% of UK adults have now made a mobile payment in-store, up from 3% in 2014! We spend on ZZZ MAY 2016 average 2 hours every day on our smartphones. More than one in F S S M 02.00 ten of us admit to looking at our phones within 5 minutes of waking up. to 12% of people admit of checking within 5 minutes 00.05 their waking phone up. Whereas 99.7% of the population has outdoor 2G 26 SE Ч6 coverage, a steadily increasing 89.5% have access to 4G internet. What exactly are they using them for? Consumers searching on a smartphone are looking for opening hours, 53% 54% 50% directions and addresses of local stores/premises. More and more eCommerce sales are being made 'on the go'. So far in 2016, 20% of online purchases 14% 15% 20% were made on a smartphone. 2014 2015 2016 WOW! So there you have it - it's the age of the smartphone! We can make sure you're not left behind. www.rootscreative.co.uk Email [email protected] for more information or call 01237 479233. Facts and figures thanks to OfCom, comScore, Deloitte LLP, KPCB, Google, Basekit, Guypo.com, Hibu, dtes.org, Mobile Operators Association, Nottingham Trent University, Statista and NS Design. Copyright © 2016 Roots Creative Marketing Ltd 13% made a contact less mobile payment in-store smari iPay II