Future of Video: The World is Watching

FUTURE OF VIDEO THE WORLD IS WATCHING SERIES I: Enhance Your Video Engagement w Visualtiing a videa division of Altitude Digital ONLINE ENGAGEMENT means involving your audience with a call-to-action to participate in a conversation. DID YOU KNOW? > 4 years from now there will be 3.6 billion Internet users. That's 48% of the world's population. > That's up from about a third of the world, 2.3 billion, today. VIDEO 90% of website traffic will come from online videos FULL-PAGE ADS boosts engagement 22% Online video production will makeup one-third of all online advertising spending within the next 5 years Adding video to your website makes your site 6x more likely to convert a browser to a paying customer VIDEO 53x is more likely to appear on the first page of a search engine than TEXT PAGES Websites with video hold viewer attention Video appears in 2+ 70% of the Top 100 search listings minutes longer than sites without video THE FUTURE OF VIDEO > By 2017, online video will be more popular than social networking. > Globally there will be nearly 2 billion Internet video users (not counting mobile), double what existed in 2011. The future of video is happening - convergence of one screen, real-time data, analytics and targeting. When managed correctly, our ecosystem enables publishers one-to-one insight on a mass scale. Moving forward it's all about reaching the right audience, at the right time on the best device. BRIAN ALLEN Dir., Video Syndication Are you Capitalizing on these Trends? Coming Soon from Visualtising Series II: Make Money with Video Ads VISUALTISING BY ALTITUDE DIGITAL SOURCES: Cisco KISSMetrics Forrester Research, Cisco, Forrester Research, Comscore rhythm insights, BorrellAssociates, Cisco