First UK mobile path-to-purchase research findings

Findings from a survey of 1,500 UK smartphone and tablet users measured the activities consumers reported doing via mobile devices. Commissioned by xAd, a leading mobile-location based advertising network, and Telmetrics, the top mobile call measurement provider.
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http://www.telmetrics.com/2013-mobile-path-to-purchase-study-u-k-key-findings/
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