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The Facts Behind Google Author Rank & Authorship

Google THE FACTS BEHIND AUTHOR RANK & AUTHORSHIP GOOGLE FILED A PATENT FOR 2005 "AGENT RANK" Trustworthy & popular "agents" (authors) could have their content ranked higher than that of less-authoritative/credible agents. GOOGLE FILEDA RELATED PATENT PROPOSING 2011 A PORTABLE IDENTITY PLATFORM OR Google+ This would help improve the quality of search and weed out spammers. With the birth of G+ came Google Authorship - a way authors with content on the web could verify their identities. Google Authorship Is a way for Google to display in the search results who the author of the content on a specific page is. THE RESULT SHOWS: 8+ Photo of the Link to his/her # of G+ Circles Link to more Search Author G+ Profile the Author is in Results for the Author It establishes a connection between the author and their work in search results AuthorRank +1 AuthorRank ties these metrics with the author The more social activity who produces the AuthorRank allows Google content – not just the to remember the authority you & your articles get the more of an authority website that hosts the & credibility you have built you become. content. as an author. Factors that May Impact AuthorRank Authority on PageRank of individual other social Inbound links Engagement platforms articles fy on i+ External Connections # of G+ Engagement to other circles, shares Comments and +1 authors Why Did Google Release Authorship? 4 Connecting actual Penguin, Google's search algorithm, is becoming more author to content helps improve search To eliminate results duplicated social media To strengthen content, reduce oriented search results spam & force quality content instead of relying on the bots to make all ranking Advantages for SEO More credible links get more readers Search results with pictures are more eye-catching & have a higher tendency of being clicked hence more click through rates. Google Authorship can increase CTRS by 30%-150% Content claimed by an author is viewed as more credible than Attaching your name & face to content provides readers with a higher level of unclaimed content trust & confidence in your work, which increases engagement between 17% of Google queries include at least authors & readers one instance of author verification within the first 100 search results Google AuthorRank Tips 3. Post Relevant Content Interact Guest Post The more people you interact with in your Google+ Circles & Communities, the more authority you will have as an author. Writing and publishing Reguarly post quality content on G+ that is both relevant to articles on credible sites your target audience and that people want to share. will help reach a broader audience and increase brand awareness. Implementation rel="author" Author's Blog INTERLINKING Post/Article DIAGRAM rel="author" 2 rel="me" links to Author's Google+ Biography Page Profile Page links to contributor SOURCES: http://www.blindfiveyearold.com/how-to-implement-rel-author http://searchengineland.com/the-definitive-guide-to-google-authorship-markup-123218 http://www.searchenginejournal.com/google-authorship-are-you-taking-full-advantage-of-it/51142/ http://contentverve.com/understanding-googles-author-rank-in-content-marketing/ http://www.seomoz.org/blog/how-to-prepare-for-authorrank-and-get-the-jump-on-google INTERNET IMI MARKETING INC:" www.InternetMarketinglnc.com links to

The Facts Behind Google Author Rank & Authorship

shared by StaceySD on Oct 07
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SEO and content marketing isn’t just about creating compelling content, but having it written from an authoritative author. One way to showcase your authority within a specific niche or industry is ...

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