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Facebook Marketing vs Google Adwords

facebook. VS Google Marketing ADWORDS ADVERTISING REACH PAY MODELS CPC, Text & Image Based CPC, CPM TARGETING CAPABILITIES GEOGRAPHIC GEOGRAPHIC DEMOGRAPHIC KEYWORD LIFESTYLE CONTEXTUAL / CONTEXTUAL AD DESIGN Basic Basic COST TO PAY Cheap Expensive CONVERSION Higher than Facebook Lower than Google Adwords TARGETTING USED FOR Branding Generate Business KEYWORDS NO YES LIKES YES NO DEMO Accurate, Extensive Limited AVG COST $0.80 CPC $2.50 CPC DEMOGRAPHICS Extensive, Accurate (Age, Education) Limited (Content Network) PSYCHOGRAPHICS (INTERESTS) / INTERNAL DESTINATION URL YES NO EXTERNAL DESTINATION URL YES YES PURCHASE INTENT (MOTIVATION) None Learn, Research SALES CYCLE Long Short to Ready-to-Buy Q4 2013 REVENUE $2.33 billion $16.86 billion SOURCE : www.theverge.com/2014/1/30/5362236/google-q4-2013-earnings www.businessinsider.in/LIVE-Facebooks-Q4-Earnings/articleshow/29571512.cms www.wordstream.com/facebook-vs-google CALL US NOW : +1 (213) 908 1090 EMAIL : [email protected] WEBSITE : www.weblineindia.com SINCE 1999 © All Rights Reserved WEBLINEINDIA

Facebook Marketing vs Google Adwords

shared by richardboss78 on Jun 18
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This infographic illustrates some important factors such as Pay models, targeting capabilities, ad design, cost to pay, conversion, use for, keywords, likes, demo, Avg cost, demographics, internal/ext...

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