Facebook and Your Privacy

facebook. made $350 million from selling your privacy in 2009. +600K Facebook is the second most 600,000 new members join Facebook each day. visited site on the Internet. Facebook makes money by selling performance advertising, which allows ads to target you based on your personal information. $1,100 Performance Adverising $350 mil S635 Brand Advertising $225 mil $265 Other Income Sources $60 mil 2008 2009 2010 Facebook earned S350m from performance advertising in 2009. Facebook is expected to make $1.1 billion in 2010 Performance Advertising $1.20 $600 mil Brand Advertising $350 mil Other Income Sources $150 mil average per user Performance advertising is projected to increase to S600m. Facebook will earn $1.20 per user from selling access to personal information. twitter.com/kurtedelbrock