The Evolution of the G

EVOLUTION OF THE ТЕНТ 1G 2G 3G 4G 1ST GENERATION 2ND GENERATION 3RD GENERATION 4TH GENERATION wireless network wireless network wireless network wireless network • Basic voice service • Analog-based protocols • Designed for voice • Improved coverage and capacity • First digital standards (GSM, CDMA) • Designed for voice with some data consideration (multimedia, text, internet) • First mobile broadband • Designed primarily for data • IP-based protocols (LTE) • True mobile broadband THE NEED FOR SPEED in kilobits per second 2.4 64 kbps 2,000 100,000 kbps | kbps kbps GENERATIONAL GROWTH - equivalent to the height of a the height of the height of a GRASSHOPPER the height of a BORDER COLLIE 5-STORY BUILDING BURJ KHALIFA tower in Dubai WHERE ARE WE HEADING? 10.8 A^^^^^^ EXABYTES 2013 FOR THE FIRST TIME EVER MORE THAN ONE per month ~ 2013 2016 EXABYTE 1 EXABYTE of data will travel across the global mobile network - is equivalent to - EVERY - MONTH 1 BILLION GIGABYTES - or - - downloading the entire - STAR WARS - SER IES 130 MILLION TIMES WHAT'S DRIVING THIS GROWTH? SMARTPHONE USERS SMARTPHONE % OF WEBPAGE VIEWS - among other things 8.3 5.5 3.1 2013 in 3 1.7 2010 2011 2012 2013 2017 in HOW DO YOU KEEP SMARTPHONE USERS HAPPY? 19% network performance 10% ongoing communication 16% 10% tariff plans offered value for 10% money customer support COMMSCOPE Sources: Kumar, Liu, Sengupta and Divya, "Evolution of Mobile Wireless Communication Networks: 1G to 4G, IJECT, December 2010. 4GAmericas.org, "Infographic: Mobile Broadband Connected Future." White, "Tablets trump smartphones in global website traffic" Adobe Digital Marketing blog, March 6, 2013. Meeker and Wu, "Internet Trends 2013" kpcb.com. Ericsson Consumer Insight Summary Report, June 2013. O 2013 ConmScope, Inc. MW-107138-EN 18/131