Ericsson Service Provider SDN
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p NEW REVENUES, IMPROVED EFFICIENCY & FASTER TIME-TO-MARKET ERICSSON MINUS THE COMPLEXITIES ERICSSON SERVICE PROVIDER SOFTWARE DEFINED NETWORKING (SP-SDN) Ericsson, a leading provider of communications technology and services, is taking Software Defined Networking (SDN) beyond the data center with Service Provider Software Defined Networking (SP-SDN) - transforming the networks of today into innovation platforms that will drive the Networked Society – an all-connected world of people, places and devices. ADDRESSING TODAY'S ISSUES & NETWORK CHALLENGES %24 no 3rd party revenue multipliers Increased Need New Voice Decline slow response to business requests Data Growth Revenue complex network configuration static models Pressure on businesses network already still in place to reduce operating delivering valuable expenses and capital expenditure services to end users and enterprises MEETING CURRENT NUMBERS 8% 45% 2X growth of mobile subscriptions worldwide year on year Double total year-on-year increase in mobile mobile traffic broadband between Q1 2012 during Q1 2013 subscriptions and Q1 2013 6.4 billion current 1.7 billion MEETING 2018 NUMBERS 60% annual video and traffic growth 12X greater mobile data traffic 7 billion total mobile 4.5 billion broadband subscriptions 1.7 billion in 2013 smartphone subscriptions 1.2 billion in 2012 850 million subscriptions for larger-screen PCs, mobile routers and tablets 11 GB/month mobile PC traffic 2.5 GB/month in 300 million in 2012 2012 9.1 billion mobile LTE to cover 60% of subscriptions the world's population 10% in 2012 50 billion devices 2 GB/month WCDMA/HSPA to connected Smartphone traffic 450 MB/month in cover 85% of world's population by 2020! 2012 55% in 2012 SERVICE PROVIDER SOFTWARE DEFINED NETWORKING Provides technology & architecture for programmable, dynamic network automation. Architecture includes network and cloud management with service and network control. Service Exposure eHealth Automotive Utilities Media eCommerce Management Plane Control Plane Network & Cloud Management (») Network WIFI Router Data Center Control ((9) Transport Edge 3G/LTE Data Plane FASTER REVENUE WITH IMPROVED OPERATIONAL EFFICIENCY GW Supports controlled service chain network activation. Network is PCRF/AAA SDN/CTL OFS subscriber aware, able to provide dynamic services per user, per device, and per application, and is dynamic in real time. Automated, subscriber Transparent Service aware, network flow chain logic from appliance policy chaining PROVIDE SERVICES & NETWORK FUNCTIONS VIRTUALIZATION 1... Reacts in real time to Reduces time-to-market with new services end user needs and issues (e.g. from months to minutes) Aware Open Realizes network operators' expectations of reduced network costs, synergy with cloud computing and innovative new products. Combined NETWORK PERFORMANCE - Critical for Happy Customers & Revenue Growth Network Performance 20% Value For Money 16% Ongoing Communication 11% Tariff Plans Offered 10% Customer Support Network Performance Account Management Value For Money 8% Billing & Payment Ongoing Communication 7% Tariff Plans Offered Handset/Devices Offered 7% Initial Purchase 7% Source: Ericsson Consumer Lab (2013) Loyalty Rewards 5% Base: 9,040 smartphone users in BR, CN, SK, JP, US, UK, SE, RU, ID Reducing network costs, offering real time network programmability, synergy with cloud computing and innovative new products. NETWORK PERFORMANCE MOBILITY + Network performance is the principal driver of subscriber loyalty, followed by value for money. BROADBAND + CLOUD NUMBERS FOR SATISFACTORY NETWORK PERFORMANCE 100 KBPS 10 MBPS MBPS for web browsing, for audio and video streaming downlink email and IM throughput For Superior Network Performance In the Networked Society, SP-SDN offers: M Real time network programmability V Synergy with cloud services Reduced networking costs SP-SDN ENABLES SERVICE DIFFERENTIATION Networks perform better V Enterprise service needs are met faster Service Exposure catalyzes revenue-generating ecosystems New revenues, improved efficiency and faster time-to-market minus the complexities. www.ericsson.com/networkedsociety ERICSSON
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