Email Marketing Facts

Email Marketing FACTS There may be many myths surrounding e-mail marketing in today's market, but the fact is that it remains a fast, easy, and Cost-effective method of informing interested parties about opportunities within your industrý. Here are some of the more impressive facts surrounding modern email marketing methods... 77% 58% 72% consumers who prefer to receive permission-based marketing communications through their email. The open rate of Subject Lines fewer than 10 characters long of B2B buyers are most likely to share useful content via email. DECEMBER 08 22.2% 56% Personalised subject lines are 22.2% more likely to be opened and read than generic subject lines. of businesses say they plan to increase their úse of email marketing in 2013. One study showed that emails sent on Monday have the highest return on ínvestment. in t 100 million pounds 10% 158% Social sharing buttons included in emails gave them a 158% higher click-through rate. The amount spent on email marketing grows 10% every year. Email ad revenue in 2012 £39 82% 3.6 billion consumers who open email they receive from'companies. email accounts in use in for every £ spent 2013. The average return on email marketing investment. 9% 84% 44% If marketers optimised their emails for image blocking. ROI would increase 9+% of people 18-34 use an email prėview pane of email recipients made at least one purchase last year based on a promotional email they received. 80% 70% of people say the marketing emails they receive go mainly into their main personal email account. Only 8% have a separate account specifically for receiving marketing emaíls. said they made use of a coupon or discount they learned about through á marketing email in the past week or month. Reasons for Opening Email (% of consumers) March 2012 The organisation it is from 64% The subject line 47% The offer 26% The first few lines of the body of the email 14% Don't open or do not receive emails 7% from business/nonprofit Expected length/size of email 4% Source: Chadwick martin Balley/Constant Contact Many users are getting email on their mobíle devices now instead of a PC. In fact, 78% of U.S. email users will access their emails via mobile by 2017. average percentage of decision-makers who read their email on a mobile device. 64% MOBILE email. 2/3 of those under 30 use their smartphones or cell phones to access their email. Men open 20% more emails on mobile But women click 10% more often on mobile email. Yet, sadly, 39% of marketers have no strategy for mobile email. 39% TIMING IS CRITICAL Timing is everything when it comes to getting your email read by ready spenders, and so is accessibility. Mobile Email Peaks, by Time of day % share of opens and clicks October 2012 14% 12% 9% 6 AM - 8 AM 6 PM -8 PM 12 PM - 12 PM Source: Tailored Mail created for e-shot Email Marketing e-shot.net Sources: http://blogs.salesforce.com/company/2013/07/email-marketing-stats.html http://www.convinceandconvert.com/email-marketing-advice/15-email-statistics-that-are-shaping-the-future/ http://marketingland.com/library/statistics/statistics-email-marketing http://blog.hubspot.com/blog/tabid/6307/bid/33901/The-Ultimate-List-of-2012-Email-Marketing-Stats.aspx http://econsultancy.com/us/blog/63233-60-amazing-email-marketing-best-practice-tips-stats-blog-posts-and-more EozO