Do You Wants To Know About Digital Marketing Strategy for Hotel Industry By EBriks Infotech

.... ... ..... ...... A NEW FRONTIER THE MIGRATION OF HOTEL SERVICES TO ONLINE OFFERINGS Online travel agents cost hotel operators about Each booking from an online travel agency costs the hotel between percent of hotel bookings that $2.5 billion 2010 $40 md $120 took place online and 2000 1% 2010 50+% Online booking costs $2- $6 61% of Internet users in the US research travel online before purchasing Phone booking costs $6 - $10 Bottom line: Bookings made from a property's website cost less. .... .... SOCIAL MEDIA PRESENCE HOW TO WIN CUSTOMERS AND INFLUENCE BRAND IDENTITY ** 7 in 10 Americans consider reviews before making purchases 27% SOCIAL SHARING SIGNIFICANTLY IMPROVES HOTEL SITE EXPOSURE of hotels offer live chat Hotels with social Hotels without Only sharing experienced a sharing experienced a 40% 12% 2% of hotels enable social sharing increase in pageviews over three months decrease in pageviews over three months GIVE PEOPLE WHAT HOTEL ADOPTION OF SOCIAL MEDIA STRATEGIES THEY WANT facebook twitter 7% 5% 2% 2% 12% 10% What content is most popular on hotel Facebook pages? 20% 8% 15% Hotel Features: Rooms, Photos, etc...0.31% 2011 2012 2011 2012 Contest: . .0.25% 24% Company News/Events:.... .0.20% .0.19% 73% 95% 56% 70% Local Tourism:. Promotion / Deal: .. .0.15% Global & Property* Global Pages Only No Presence Property Pages Only 10% of hoteliers offer full booking capabilities on their Facebook page *Global: A worldwide brand or franchise Property: A specific, individual hotel location HOTELS WITH THE GREATEST GROWTH RATE SPREADING THEIR OF FACEBOOK “LIKES". ...Feb 2011 - Feb 2012) SOCIAL SEEDS Hilton Hotels & Resorts 101% 63% 63% of hetels are 33% 58% of hotels are Radisson Park Hyatt 30% of hotels are on Foursquare Concorde Hotels & Resorts InterContinental Hotels & Resorts 22% 19% of hotels are on Instagram Conrad Hotels & Resorts 21% Waldorf Astoria Hotels & Resorts 19% 17% of hotels are on Pinterest Renaissance Hotels 16% Hotel Indigo 16% 13% of hotels are on tumblr t Sofitel 14% HOTELS GONE MOBILE KEEPING CUSTOMERS ENGAGED WITH BRANDED HOTEL CONTENT Hospitality is the #2 industry for mobile engagement (behind retail) MGM's mobile phone apps (downloaded 800,000+ times) allow users to make reservations 2/3 of hotel brands support a mobile-optimized site with mobile-booking functionality buy show tickets order room service enjoy geo-targeted content and offers Largest profit margins come from mobile users: 70% of mobile bookings are more expensive same day bookings iPads allow guests to: %24 Control temperature and lighting Order room service Of Mobile services have led to an 18% increase for in-room dining orders Arrange car services Make restaurant reservations Set spa appointments A GROWING INDUSTRY Mobile booking is poised to increase exponentially MOBILE SERVICE INCREASES $8.0 billion iPhone App 54% 68% $2.6 billion (6.5% of total online travel bookings) Mobile Website 63% 66% (2.4% of total online travel bookings) Android App 10% 46% $160 iPad App 12% 44% million Blackberry App 20%| 22% 2011 2012 2010 2012 2013 THE BIG PAYOFF How individual hotels have leveraged online marketing to increase revenue and brand awareness to unbelievable heights THE LENOX НOTEL ROGER SMITH НOTEL THE WASHINGTON COURT HOTEL Social media promotion generated $55,000 in revenue and 257 room nights Food and beverage sales up 32% Prior to social media campaign, online resources generated $68,000 in revenue each year Event revenues up 37% E-mail campaign earned $40,000 and 144 room nights 75-175 rooms per month filled directly due to social media efforts After 6 years, online services now account for $4,000,000 a year RANCHO CAYMUS THE ORLANDO INN AT EAGLE BOUTIQUE HOTEL НOTEL MOUNTAIN Internet reservations up 224% Website revenue increased 100% Internet reservations up 372% Room nights up 252% Conversion up 280% Room nights up 345% Total revenue up 58% Total revenue increase from $50,000-$60,000 a month to over $120,000 a month Website revenue up 330% .... ... ..... ...... A NEW FRONTIER THE MIGRATION OF HOTEL SERVICES TO ONLINE OFFERINGS Online travel agents cost hotel operators about Each booking from an online travel agency costs the hotel between percent of hotel bookings that $2.5 billion 2010 $40 md $120 took place online and 2000 1% 2010 50+% Online booking costs $2- $6 61% of Internet users in the US research travel online before purchasing Phone booking costs $6 - $10 Bottom line: Bookings made from a property's website cost less. .... .... SOCIAL MEDIA PRESENCE HOW TO WIN CUSTOMERS AND INFLUENCE BRAND IDENTITY ** 7 in 10 Americans consider reviews before making purchases 27% SOCIAL SHARING SIGNIFICANTLY IMPROVES HOTEL SITE EXPOSURE of hotels offer live chat Hotels with social Hotels without Only sharing experienced a sharing experienced a 40% 12% 2% of hotels enable social sharing increase in pageviews over three months decrease in pageviews over three months GIVE PEOPLE WHAT HOTEL ADOPTION OF SOCIAL MEDIA STRATEGIES THEY WANT facebook twitter 7% 5% 2% 2% 12% 10% What content is most popular on hotel Facebook pages? 20% 8% 15% Hotel Features: Rooms, Photos, etc...0.31% 2011 2012 2011 2012 Contest: . .0.25% 24% Company News/Events:.... .0.20% .0.19% 73% 95% 56% 70% Local Tourism:. Promotion / Deal: .. .0.15% Global & Property* Global Pages Only No Presence Property Pages Only 10% of hoteliers offer full booking capabilities on their Facebook page *Global: A worldwide brand or franchise Property: A specific, individual hotel location HOTELS WITH THE GREATEST GROWTH RATE SPREADING THEIR OF FACEBOOK “LIKES". ...Feb 2011 - Feb 2012) SOCIAL SEEDS Hilton Hotels & Resorts 101% 63% 63% of hetels are 33% 58% of hotels are Radisson Park Hyatt 30% of hotels are on Foursquare Concorde Hotels & Resorts InterContinental Hotels & Resorts 22% 19% of hotels are on Instagram Conrad Hotels & Resorts 21% Waldorf Astoria Hotels & Resorts 19% 17% of hotels are on Pinterest Renaissance Hotels 16% Hotel Indigo 16% 13% of hotels are on tumblr t Sofitel 14% HOTELS GONE MOBILE KEEPING CUSTOMERS ENGAGED WITH BRANDED HOTEL CONTENT Hospitality is the #2 industry for mobile engagement (behind retail) MGM's mobile phone apps (downloaded 800,000+ times) allow users to make reservations 2/3 of hotel brands support a mobile-optimized site with mobile-booking functionality buy show tickets order room service enjoy geo-targeted content and offers Largest profit margins come from mobile users: 70% of mobile bookings are more expensive same day bookings iPads allow guests to: %24 Control temperature and lighting Order room service Of Mobile services have led to an 18% increase for in-room dining orders Arrange car services Make restaurant reservations Set spa appointments A GROWING INDUSTRY Mobile booking is poised to increase exponentially MOBILE SERVICE INCREASES $8.0 billion iPhone App 54% 68% $2.6 billion (6.5% of total online travel bookings) Mobile Website 63% 66% (2.4% of total online travel bookings) Android App 10% 46% $160 iPad App 12% 44% million Blackberry App 20%| 22% 2011 2012 2010 2012 2013 THE BIG PAYOFF How individual hotels have leveraged online marketing to increase revenue and brand awareness to unbelievable heights THE LENOX НOTEL ROGER SMITH НOTEL THE WASHINGTON COURT HOTEL Social media promotion generated $55,000 in revenue and 257 room nights Food and beverage sales up 32% Prior to social media campaign, online resources generated $68,000 in revenue each year Event revenues up 37% E-mail campaign earned $40,000 and 144 room nights 75-175 rooms per month filled directly due to social media efforts After 6 years, online services now account for $4,000,000 a year RANCHO CAYMUS THE ORLANDO INN AT EAGLE BOUTIQUE HOTEL НOTEL MOUNTAIN Internet reservations up 224% Website revenue increased 100% Internet reservations up 372% Room nights up 252% Conversion up 280% Room nights up 345% Total revenue up 58% Total revenue increase from $50,000-$60,000 a month to over $120,000 a month Website revenue up 330%