Digital signage infographic

zenmarketingsolutions.co.uk ZEN MARKETING SOLUTIONS Guide To DIGITAL SIGNAGE What is Digital Signage? Simply defined, digital signage means using digital displays to strategically broadcast advertising or multimedia content to inform or per- Suade. Digital signage is popping up in public spaces al over the world. Venues using digital signage are becoming increasingly common and every day more and more shops, pubs/bars, health and beauty establishments and food outlets are finding their own ways to benefit from this increasingly affordable technology. Benefits of using digital signage Reduced costs Because digital signage doesn't require the use of paper for £ printing, there is no need to dispose of old messaging when it becomes out-dated. Update almost instantly and remotely Digital signage displays allow you to change information immediately and remotely, unlike static signage or post- ers this is a much less time consuming way of getting your information across. Brand Consistency There's always a risk of employees forgetting or neglecting to change static posters. Digital signage wil allow businesses with multiple to monitor what content is live in which location in order to insure that they're all up to date and consistent with one another. Up-sell No more of "Do you want fries and a drink with that?" Digital signage presents a huge opportunity for the up-sale. Digital screens can display complimentary items. In 2010 Burger King deployed digital signage across London and Birmingham outlets resulting in a 64% rise in sales in just 12 months. Digital Signage Statistics Digital signage reaches more people in the US than any other video format One in five people have made an impulsive purchase after seeing a digital signage advertisment 74% of people have seen a digital sign in the last 30 days • 47% of those who have seen a digital sign in the past 30 days specifically recall seeing the ad Created by ZEN MARKETING SOLUTIONS For info on hOw you can begin showing digital signage at your venue visit: zenmarketingsolutons.co.uk sources www.businesswire.com/news/home/20110531006452/en/digi- tal-signage-revanue-approach-4.5-billion-2016 www.digitalsignageexpo.net/dnnarticlemaster/dnnarticleview/ta- bid/78/smid/400/articleid/2609/reftab/66/t www.arbitron.com/downloads/digital_video_dis- play_study_2009.pdf www.dp-aa.org/20082009and2010digitalmediasummits.php www.pgmedia.com/about-press-20110222-dooh2011.html www.signstix.com/uses-digital-signage/ www.marketsandmarkets.com/pressreleases/digital-sig- nage.asp www.welcomedigital.com/engage-future-shoppers-2015-report/ %24